Globe is celebrating the 10th anniversary of its highly anticipated GDay this September, kicking off a nationwide series of rewards, pop-up activations, and exclusive fan experiences for its customers. What began a decade ago as a simple thank-you gesture has evolved into one of Globe’s biggest annual events, showcasing the brand’s blend of digital innovation, on-ground activities, and surprises designed to celebrate Filipino creativity and community spirit.
“At Globe, we believe the most meaningful rewards are the ones that feel personal, those that are made just for you,” said Bianca Wong, Vice President and Head of Feel Valued Tribe at Globe. “This GDay, we’re celebrating in a way that recognizes our customers’ diverse passions and everyday wins. Whether it’s a surprise gift, a chance to win prizes on the app, or a fan experience they’ve been wishing for, there’s something in store for everyone to enjoy, tailored to what matters most to them.”
This year’s GDay focuses on turning everyday moments into extraordinary experiences, with pop-up booths across malls, stores, and community hubs in Cebu, Davao, Bacolod, Naga, Tuguegarao, and Cagayan de Oro. These on-ground celebrations will bring exclusive promos, partner rewards, and surprise giveaways closer to where customers live, work, and play, complemented by a robust digital engagement strategy via the GlobeOne app.
From daily surprise gifts to a massive G Raffle Rush running until October 31, Globe is raising the stakes with prizes ranging from a ₱50,000 grocery spree and ₱100,000 in GCash, to a Japan trip for four, luxury staycations, flagship gadgets, and even an electric vehicle with charging credits. Major property prizes—a condo in Pasig and a house and lot in Cavite—are also up for grabs, making this year’s raffle the brand’s most ambitious yet.
The celebration extends to pop culture, headlined by the GDay BINI Fan Meet on September 13 at the Samsung Performing Arts Theatre, where over 1,500 fans will see live performances and exclusive interactions with the P-pop sensation.
Globe says its goal is to make every day feel like GDay, bringing personalized rewards and experiences to its customers nationwide.
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