JBL continues to shape how people experience sound with its latest lineup of audio innovations, led by the JBL Pulse 6 and joined by the new PartyBox 330, and PartyBox Ultimate 2; JBL Cove M1, Cove P1, and Cove X1; Cinema SB510MK2 and SB550MK2; Tune Beam 3, Tune Buds 3, and Tune Flex 3; Wave Beam 3, Wave Buds 3, and Wave Flex 3; and Quantum 120 and Quantum 520. Spanning portable sound, true wireless listening, home audio, gaming, and PartyBox, the new range brings JBL’s signature sound to every kind of listening experience.
Unveiled at Sound Amplified on September 23 at Élan by the Bay in Parañaque City, the new range reflects the many ways sound fits into everyday life. From music that follows you around the home to speakers built for bigger gatherings and earbuds made for daily listening, JBL’s newest releases are designed to move with every kind of moment.
The highlight of the launch is JBL Pulse 6, the latest evolution of JBL’s iconic light-and-sound speaker. Combining JBL Legendary Sound with AI Sound Boost technology, it delivers powerful, clearer audio alongside a customizable 360-degree lightshow, now featuring an illuminated handle and fresh lighting effects that move with every beat. From energetic parties to laid-back evenings, new party and ambient lighting modes let users set the mood, while Sunset Mode gradually dims the lights for a relaxing wind-down and the Bedside Lamp feature provides a soft glow with a simple double tap. With up to 12 hours of playtime and IP68 waterproof and dustproof protection, Pulse 6 brings sound and light to both indoor and outdoor gatherings. Through the JBL One app, users can further customize their sound and lighting preferences, while Auracast™ connectivity allows them to link Pulse 6 with other compatible JBL speakers and synchronize lighting with select PartyBox speakers and JBL PartyLight products for an even bigger sound-and-light experience.
Turn Up the Party
For gatherings that call for more energy, JBL expands the PartyBox lineup with PartyBox 330 and PartyBox Ultimate 2.
Stepping things up, the PartyBox 330 adds deeper bass, clearer highs, and a redesigned lightshow that moves with the music. With up to 18 hours of playtime, easier mobility, karaoke-ready inputs, and compatibility with JBL EasySing Mics, it is built to keep the energy going through bigger gatherings.
For full-scale celebrations, the JBL PartyBox Ultimate 2, the most powerful and advanced PartyBox ever created, delivers 1500W of JBL Legendary Sound, over 36% more than its predecessor. Its upgraded acoustic system combines professional-grade tweeters, mid-range drivers, and powerful woofers for deeper bass, richer vocals, and greater detail. An immersive full-panel lightshow and touchscreen controls bring the party to life, while built-in EasySing AI Vocal Removal transforms favorite tracks into karaoke-ready songs, and interactive party games keep the fun going.
Sound at Home
Leading JBL’s latest home audio lineup is JBL Cove, a new whole-home Wi-Fi audio system designed to make multi-room music listening simple. The JBL Cove M1, Cove P1, and Cove X1 offer different ways to enjoy JBL sound at home, from compact everyday listening to portable and powerful room-filling audio. Each speaker can be used individually, as a stereo pair, or as part of a connected system. Through the JBL One app, users can play music throughout the house or listen room by room, with different playlists for each space.
The Cove P1 adds portable convenience with up to 14 hours of playtime, while the P1 and X1 support Dolby Atmos® for greater depth and dimension. JBL’s Music Follows Me feature lets users transfer their music to another room with a simple press of the Moment button, without reaching for their phone or opening an app. Cove speakers also work seamlessly with compatible JBL Bar Series MK2 soundbars, allowing users to expand their setup from music listening to immersive home entertainment.
Also joining JBL’s home audio lineup are the JBL Cinema SB510MK2 and JBL Cinema SB550MK2, designed to bring clearer dialogue, powerful bass, and immersive sound to movies, shows, and everyday TV viewing. Both feature dedicated center channels, Dolby Audio®, and easy connectivity for a hassle-free setup. The SB510MK2 delivers 200W of room-filling sound in an all-in-one design with a built-in subwoofer, while the SB550MK2 steps up to 360W with a separate wireless subwoofer for a more powerful cinematic experience. With JBL’s proprietary SurroundPlay technology, users can also wirelessly connect a pair of compatible JBL portable speakers (JBL Flip 7 is the compatible model at the time of launch), transforming them into rear surround channels for true surround sound at the touch of a button.
Sound That Keeps Up with You
JBL also introduces a new generation of true wireless earbuds across its Tune and Wave families, giving listeners more ways to choose the fit, features, and listening style that work best for them.
The JBL Tune Beam 3, Tune Buds 3, and Tune Flex 3 bring together JBL Pure Bass Sound, immersive spatial audio, and adaptive noise cancelling for a more personalized listening experience. Six built-in microphones with advanced beamforming technology ensure clear, natural calls, while the JBL Headphones app lets users customize their sound. With up to 48 hours of total playback, the Tune 3 range is built to move easily between music, calls, work, and entertainment throughout the day.
The Tune Beam 3 and Tune Buds 3 offer a more sealed in-ear fit, while the Tune Flex 3 gives listeners the flexibility to switch between open and sealing ear tips depending on how connected they want to stay to their surroundings.
For everyday listening, the JBL Wave Beam 3, Wave Buds 3, and Wave Flex 3 bring JBL Deep Bass Sound, up to 40 hours of total playback time, clear calls, and easy connectivity into lightweight designs made for daily use. The Wave Beam 3 and Wave Buds 3 feature Active Noise Cancelling with Smart Ambient, while the open-style Wave Flex 3 offers Active Noise Reduction with Smart Ambient for a comfortable listening experience that keeps users connected to their surroundings.
Built for Play
Rounding out the lineup are the JBL Quantum 120 and JBL Quantum 520, designed to bring players deeper into the game with immersive sound and clearer communication.
Both feature JBL Quantum Spatial Sound and customizable audio through JBL QuantumENGINE, helping players hear every detail and fine-tune their setup for different games. Playing with friends? A detachable 6mm cardioid boom microphone keeps voices clear and focused, ensuring teammates never miss a crucial callout. The wired Quantum 120 offers easy connectivity across multiple platforms, while the wireless Quantum 520 delivers flexible connectivity and up to 37 hours of playback. With new colorways to choose from, gamers can also add a pop of color to their setup and play in their own style.
From home audio and portable speakers to true wireless earbuds, gaming headsets, and PartyBox systems, JBL’s latest lineup reflects the many ways people listen today. Each product brings its own take on sound, convenience, and performance, giving listeners more ways to enjoy JBL across everyday moments, entertainment, and celebrations.
