JBL Philippines officially announced Global Pop Group, HORI7ON as its newest Brand Ambassadors during its JBL Legendary Sound, Epic Moments event last July 2 at Dusit Thani Mactan Cebu.
JBL unveiled its latest audio lineup from portables, party speakers, earbuds, and audio glasses during the event. HORI7ON performed their latest single, “Lucky” during the reveal of the JBL Soundgear Frames, followed by the Brand Ambassador appointment ceremony and the official contract signing.
Joining HORI7ON in the contract signing are Larry Secreto, the Director of Consumer Audio, Harman Philippines, Grace Koh, the Vice President and General Manager of Consumer Audio, Harman Asia Pacific, and Lee Hyoung Jin, the CEO of MLD Entertainment Co., Ltd.
The septet expressed their excitement and honor to be chosen as the new Brand Ambassadors. “It is definitely an honor for HORI7ON especially that JBL is a known brand all over the world. We ourselves use the brand a lot, so it is really like almost unreal to us. We will keep on doing our best especially for the JBL family. We really appreciate it,” said Marcus, one of the members during an interview.
“There is a continuous rise of K-Pop fans in the country,” said Larry Secreto, explaining why the group was chosen as the new face of JBL Philippines. “We are bringing the best P-pop artists in the Philippines because many of our products are attracting younger, more Gen Z customers,” he added.
This collaborative partnership of JBL Philippines and HORI7ON is expected to treat fans and the younger generation with exciting and epic moments powered by JBL’s legendary sound.
