At MassKara, happiness is already in the air. On Saturday, October 17, PlayTime Entertainment turned it up a notch.
At the Ayala Capitol Central grounds, the PlayTime Entertainment booth became one of the festival’s brightest corners. By one o’clock the lines had formed, the selfies were flowing, and the afternoon felt a little sweeter, thanks to free ice cream.
Cold Treats, Warm Smiles
PlayTime SABADO opened the afternoon with a free ice cream giveaway, and festivalgoers in queued up for a cone. Spoons were licked, masks were pushed up, and phones came out. Guests posed for selfies and shared them online with #PlayTimeSaMassKara and #BornForHappiness, turning the booth into a feed full of grinning faces.
Feel the Beat
Then came the show. At 4:30 PM, top Bacolod dancers from the PlayTime MassKara Dance Challenge took the stage for PlayTime’s segment, packing the crowd in with their energy, precision, and unmistakable Bacolod flair. Phones rose, the crowd clapped along, and the stage did what festival stages do best, turning an audience into a party.
“Wherever there is a celebration, we want to be there, and we want every single person to walk away smiling a lot more than when they arrived,” said PlayTime Entertainment Spokesperson Crisanto Roy Alcid. “MassKara has always been about choosing happiness, and that is a spirit we share.”
The Takeaway
From the first cone of ice cream to the last dance move, PlayTime Entertainment’s Saturday at MassKara was built around one idea: make people smile. The brand has been showing up at festivals across the country since 2024, always with the same intention.
Follow the fun: facebook.com/PlayTimeEntertainmentOfficial | www.playtime.ph
