Emirates recently concluded its participation at the Arabian Travel Market (ATM) show, the largest in-person travel expo to take place globally since the pandemic began.
Reflecting Dubai’s sustained efforts and consistent approach to bring back large-scale events, the staging of the 2021 ATM also showcased the UAE’s leading effort in staging live events with the highest standards of safety for visitors since the pandemic thus strengthening its reputation as a global business tourism hub as well as a safe place to host world-class events.
Heightened safety protocols for some 3,000 delegates included staggered and limited entry to the stand to adhere to capacity requirements, glass partitions around the stand, social distancing enforcement, strict queuing systems, thorough cleaning and disinfection of seats and surfaces after each use, hand sanitation stations, digital menus and media kits, glass dividers at meeting tables, and many other measures to ensure the health and safety of all visitors and staff.
The four-day event showcased Emirates’ recently launched Premium Economy seats. At the exhibit visitors were able to relax, recline and simply experience Premium Economy, which features seats with a pitch of up to 40 inches, and width of 19.5 inches that comfortably reclines into a cradle position.
In addition, the Emirates stand showcased the airline’s Boeing 777-300ER game-changer First Class fully enclosed private suites exhibit, Boeing 777 Business Class seat, the newly refreshed A380 OnBoard lounge, along with other iconic products such the First Class Shower Spa and the latest version of the game-changer Economy Class seats, all in refreshed color palettes featuring natural Ghaf tree motifs.
During ATM, Emirates reaffirmed its commitment to collaborating with industry partners and suppliers to support the travel industry rebound with a focus on joint tourism initiatives, tech tie-ups and bolstering ongoing partnerships across the tourism and aviation ecosystem. Emirates signed a Memorandum of Commitment (MoC) with the Indonesian government to develop the return of tourism traffic to and from the market. The airline also inked a MoU with Huawei, which will allow both brands to build awareness across their respective sectors to a wider audience in the Middle East and beyond. Emirates senior management also received several delegations from the industry, and explored different opportunities to enhance and develop tourism inflows.
ATM ran from May 16-19 and is one of the world’s largest travel trade exhibitions.