In July 2026, OMODA & JAECOO recorded global sales of 69,739 vehicles, up 148.9% year-on-year. New energy vehicle sales reached 56,587 units, soaring 298.6% year-on-year and accounting for 81.1% of total sales. From Europe to Latin America and Southeast Asia, the brand continued to gain momentum across key markets. Faster growth, a stronger NEV mix and rising market rankings are becoming the defining features of OMODA & JAECOO’s global growth.
Europe Accelerates: From High Growth to Top Market Rankings
In July, OMODA & JAECOO achieved sales of 33,324 vehicles in Europe, with strong breakthroughs across the UK, Spain, Italy and Poland.
The UK reached another major milestone. Less than two years after entering the market, OMODA & JAECOO has surpassed 100,000 cumulative sales. In July alone, the two brands recorded 8,905 registrations and a 5.7% market share, making OMODA & JAECOO the UK’s third-largest automotive brand. JAECOO 7 also ranked third among all models in the UK from January to July, with cumulative sales of 26,549 units, while both JAECOO 7 and JAECOO 5 entered the UK’s monthly Top 10 in July.
Spain also continued to significantly outperform the market. OMODA & JAECOO sold 3,355 vehicles in July, up 57% year-on-year, compared with overall market growth of just 3.6%. Sales from January to July reached 23,153 units, up 85% year-on-year, matching the brand’s full-year 2025 volume in just seven months. More importantly, 97% of July sales came from new energy vehicles, while NEVs accounted for 91.4% of sales in the first seven months of the year. OMODA & JAECOO also ranked second in Spain’s combined HEV and PHEV market, underscoring the growing strength of its electrified product portfolio.
In Italy, OMODA & JAECOO recorded 3,852 sales in July, up 213% year-on-year, marking seven consecutive months of triple-digit year-on-year growth. Its market share rose to 3.11%, while the overall Italian automotive market grew by just 4.36%, highlighting OMODA & JAECOO’s strong outperformance.
Poland has moved from fast growth to category leadership. OMODA & JAECOO registered 2,080 vehicles in July, entering the country’s Top 10 automotive brands. From January to July, the brand ranked No.1 in Poland’s PHEV market with 5,761 registrations,with OMODA 9 SHS-P and JAECOO 7 SHS-P taking two of the top three positions among PHEV models. OMODA E5 also became the best-selling battery-electric passenger car among Chinese brands in Poland in July.
Beyond Europe, Market-Leading Momentum Expands Globally
Outside Europe, the same momentum is taking shape across Latin America and Southeast Asia.
Brazil has become one of OMODA & JAECOO’s standout growth markets in Latin America. In July, registrations surpassed 5,000 units for the first time, reaching 5,757 vehicles, up 19% month on month. This marked the brand’s sixth consecutive monthly sales record, while cumulative 2026 sales exceeded 20,000 units. Overall market share rose to 2.2%, while the brand captured 5.4% of the fast-growing the B-, C- and D-segment SUV markets.
The performance was even stronger in the new energy vehicle market. OMODA & JAECOO achieved a 9.5% share of Brazil’s NEV market, ranking fourth nationwide. JAECOO 7 recorded 3,061 sales to rank second in the PHEV segment, while OMODA 5 reached 2,551 units, up 32% month on month, to rank second among HEVs. Both core models secured Top 2 positions in their respective electrified vehicle segments.
In Southeast Asia, JAECOO 5 EV has quickly established a strong leadership position.In Indonesia, JAECOO 5 EV recorded 16,990 wholesale sales in the first half of 2026, becoming the country’s best-selling battery-electric vehicle for the period. In June, it retained the monthly EV sales crown with 3,041 units and ranked among the Top 4 passenger vehicles overall. In July, retail sales reached 3,200 units, ranking the model among Indonesia’s Top 3 passenger vehicles. Cumulative sales from January to July surpassed 20,000 units, further strengthening JAECOO 5 EV’s leading position in the Indonesian market.
In Thailand, JAECOO 5 EV continued its strong performance. From January to June 2026, the model recorded 11,263 registrations, ranking No.1 in the B-SUV battery-electric segment. In July, OMODA & JAECOO recorded more than 3,291 registrations across its model lineup, securing the No.1 position in Thailand’s EV market.
From a Top 3 position in the UK, to an NEV mix of over 90% in Spain; from No.1 in Poland’s PHEV market, to six consecutive sales records in Brazil; and from Indonesia’s best-selling EV in the first half of the year to another No.1 EV ranking in Thailand in July, OMODA & JAECOO is showing the same growth trajectory across very different markets: outpacing the market, accelerating electrification and consistently placing core models among segment leaders.
Having surpassed one million global sales in just three years, OMODA & JAECOO is entering a new stage of globalization. The measure of success is no longer simply how many markets the brand has entered, but how many markets it can lead and how much meaningful market share it can capture.
Looking ahead, OMODA & JAECOO will continue to advance its vision of “Co-creating a Beautiful Life with Young People,” unlocking new opportunities for growth as the global automotive industry continues to evolve.
