Cebuana Lhuillier is marking a significant milestone in its journey of business diversification with a strategic investment in On-Us Solutions, Inc. (Byahe), a trailblazing company in the transport sector. Specializing in modern, electric jeepneys, Byahe is revolutionizing public transportation in Metro Manila and neighboring cities, and Cebuana Lhuillier’s investment cements its position in this rapidly evolving industry.
For Cebuana Lhuillier, this investment in Byahe reflects its continued focus on shaping industries that impact millions of Filipinos daily. “We have always been driven by innovation and the pursuit of meaningful change,” said Jean Henri Lhuillier, president and CEO of Cebuana Lhuillier. “Our investment in Byahe strengthens our position in transport modernization and reinforces our commitment to building a smarter, more sustainable future for Filipinos. By supporting a company that is redefining urban mobility, we are helping drive progress in an industry that directly affects communities and livelihoods.”
This partnership allows both companies to explore new ways to provide efficient, accessible, and eco-friendly transportation options, leveraging Cebuana Lhuillier’s extensive resources and nationwide presence.
Through this collaboration, Cebuana Lhuillier reinforces its role as a key player in the modernization of Philippine public transport, with potential for future growth well beyond its initial investments.
By investing in mobility, Cebuana Lhuillier demonstrates its adaptability and foresight—continuing to evolve in response to market needs and paving the way for future industry leadership. This partnership with Byahe is not just an investment in transport; it is an investment in the future of sustainable, accessible, and innovative services for Filipinos.
On the other hand for Byahe, the partnership will enable them to accelerate their mission of transforming public transport in the Philippines. With Cebuana Lhuillier’s support, they can expand their fleet, enhance their operations, and offer more Filipinos access to safe, efficient, and sustainable mobility solutions.
Byahe’s Brian Cu highlights the partnership with Cebuana Lhuillier as a key driver of transport modernization and community impact, “This investment marks a significant milestone not only for Byahe but also for the Philippine transport modernization program. We believe that coupled with the strength of Cebuana Lhuillier’s ecosystem, Byahe can further accelerate our mission of bringing safe, clean and modern rides to millions of Filipinos. Transport modernization goes beyond providing a better experience for commuters, it also has positive ripple effects to the rest of society – from a reduction in traffic, to a cleaner environment and of course a more secure livelihood for thousands of drivers. Cebuana Lhuillier’s mindfulness in its mission to improving the lives of Filipinos overlaps with Byahe’s goals and we are excited to have them as a partner in this journey.”
Founded as part of the government’s Public Utility Vehicle (PUV) Modernization Program, Byahe aims to replace aging, less eco-friendly jeepneys with modern, electric alternatives that promote a safer and more efficient daily commute. By integrating eco-conscious technology, Byahe’s fleet is reshaping the landscape of urban mobility, providing passengers with reliable, comfortable, and green transportation options.
In addition to the environmental benefits, Byahe’s unique business model offers a groundbreaking approach to driver welfare. Unlike traditional jeepney operations, where drivers depend on unpredictable earnings, Byahe offers fixed salaries and government-mandated benefits, ensuring long-term, stable livelihoods for drivers. Cebuana Lhuillier’s investment will support Byahe’s expansion, enabling the company to grow its fleet and strengthen its presence across 14 operational routes in Metro Manila and surrounding provinces.
