Travel / Motoring

Maserati and David Beckham

A century of mixing innovation, design and passion has driven Maserati to create  iconic vehicles, which have changed the way the world thinks about motoring – forever. Today this uniquely  Italian recipe, kicks up into a new, higher gear with the arrival of a new brand global ambassador, David  Beckham.  

Global sporting icon, philanthropist, businessman and style trailblazer: David Beckham is the perfect partner to  accompany Maserati on the next leg of its journey, breaking boundaries and driving the brand forward to the  forefront of luxury motoring in the 21st century. 

Paolo Tubito, Maserati Chief Marketing Officer, commented: “The Brand is moving forward, inaugurated a  new Era. Maserati is driven to challenge the status quo being innovative by nature, powered by passion, and  unique by design. The partnership with David is the embodiment of all these values.” 

 

Maserati and David Beckham
Maserati and David Beckham

 

David Beckham said: “It’s an exciting time for me to begin this partnership with Maserati; an iconic Italian  brand which shares my appreciation for the very best innovation and design. I’m looking forward to working  closely with the brand at such a pivotal time in their history and continuing their growth on a global scale.” 

The first act bringing together Maserati and David Beckham’s values is an inspiring film showcasing the  innovative spirit which sees David performing an audacious act of driving in a Maserati, just for the sheer joy of  doing the unexpected. The movie sees the Maserati Ambassador driving the brand’s ultimate performance  SUV – the Levante Trofeo.  

Maserati S.p.A. 

Maserati produces a complete range of unique cars instantly recognisable for their extraordinary personality.  With their style, technology and innate exclusivity, they satisfy the most discerning and refined tastes and have  always been a point of reference in the global automotive industry. A tradition of successful cars, each of  them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and  safety, currently available in more than seventy international markets. Ambassadors of this heritage are the  flagship Quattroporte, the Ghibli sports sedan, now also available in hybrid version as the Trident Brand’s first  electrified car, and the Levante, the first SUV made by Maserati, all models characterised by the use of the  highest quality materials and exceptional technical solutions. A complete range, including V6 and V8 petrol, 4  cylinder hybrid and V6 diesel powerplants, with rear-wheel and four-wheel drive. The range’s prestige was  recently even further enhanced by the introduction of the new Trofeo Collection, comprising Ghibli,  Quattroporte and Levante, equipped with the powerful 580 hp V8 engine. The top-of-the-range is the new  MC20 super sports car, powered by the ground-breaking Nettuno V6 engine, incorporating F1-derived  technologies now made available in the power unit of a standard production car for the first time. Today, the  Maserati range is produced at three plants: Ghibli and Quattroporte are built at the Avvocato Giovanni  Agnelli Plant (AGAP) in Grugliasco (Turin), and Levante at the Mirafiori Plant in Turin. The new MC20 supercar is  produced in Modena, at the historic Viale Ciro Menotti plant.

 

 

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Eli

Eli has 26 years of extensive IT sales expertise in Data, voice and network security and integrating them is his masterpiece. Photography and writing is his passion. Growing up as a kid, his father taught him to use the steel bodied Pentax and Hanimex 135mm film and single-direction flash, Polaroid cameras, and before going digital, he used mini DV tape with his Canon videocam. He now shoots with his Canon EOS 30D. Photography and blogging is a powerful mixture for him.

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