Bernard Lu Chong is an ambitious business professional with an Electronics Communications Engineering degree. He is a natural entrepreneur, armed with an immense passion for intellectual growth, and is a savvy investor whose portfolio ranges from traditional brick and mortar businesses to angel investments in tech startups.
As early as grade school, he was already selling products of their family shoe business. While at University, he ventured into several businesses, most notably in the recycling industry. After finishing his studies, he took over the family business and transformed it into one of the most popular local footwear in the Philippines, World Balance. During this time, he diversified his portfolio by going into several other investments. He has stakes in animation – ASI Studios; communications – Energy FM; F&B – Tim Hortons/Kko Kko; entertainment – RKB Productions; IT – Thirty One Digital/Beepbeep.ph; and his newest ventures, BrenPro Inc. and Mineski Events Team.
World Balance worldbalance.com.ph
Investor
World Balance is a respected household name in the active-lifestyle footwear and apparel department. It has been in the market for several decades and has established a reputation for high quality, stylish design and affordability.
Energy FM 106.7
energyfm.com.ph
Investor
Energy FM 106.7 is the flagship FM radio property of Ultrasonic
Broadcasting System Inc. and one of the leading local radio
stations in the country.
Tim Hortons timhortons.ph
Investor
Tim Hortons is an iconic Canadian coffee brand that made its way to the Philippine market in 2017. It currently has 33 stores as of August 2019 and is continuously growing the store sites.
Kkokko – Home of Seoul Chicken
kkokkoph.com
Investor
Kkokko – Home of Seoul Chicken, is a homegrown restaurant
concept showcasing authentic Korean recipes of local celebrity
Grace Lee and her Mama Lee.
ASI Studios asi.media
Investor
ASI Studios engages primarily in the business of film and interactive entertainment with offices located both in Singapore and the Philippines. Among its works are the FIRST Filipino anime drama series aired on Philippine free television (GMA 7) titled “Barangay 143,” which was co-produced with Singapore’s August Media Holdings and Japan’s TV Asahi; and “George of the Jungle,” which was produced in collaboration with DreamWorks.
RKB Productions
Investor
RKB Productions is a new film and entertainment company. Its
first movie endeavor, entitled “Love is Love”, is scheduled to be
shown this December in theaters nationwide. It is an affiliate of
RKB Events, one of the country’s leading bazaar and trade
exhibition group, and is the team behind “Grand Celebrity
Bazaar.”
Beepbeep.ph beepbeep.ph
Investor
Beepbeep.ph is an online venture aimed to create innovative solutions to elevate the car shop industry and to alleviate the everyday struggle of the riding public. The company provides
valuable roadside assistance with convenient services such as “Driver-on-Demand,” “Maintenance Valet,” and other pioneering concepts.
Thirty One Digital Media Solutions thirtyonedigital.com
Investor
Thirty One Digital Media Solutions was established in 2014 with a vision of pushing innovation and technology to new heights by designing and creating beautiful and responsive digital media at cost effective solutions.
BrenPro Inc. BrenPro, Inc. is a multimedia company focused on tech, events and gaming related content. Mother to its products – Mobile
President/ CEO
Esports Arena(MeSA), Bren Esports, BrenProTV and Next Talents, BrenPro, Inc. aims to be the leading eSports ecosystem in the Philippines with the principles of transparency and collaboration with partners who share the same vision to nurture the growth of esports locally and internationally. Currently, Bren Esports is part of the first franchise league in the country, “The Nationals” which features a traditional league format where franchise teams compete in four game titles that cater to different gaming communities (PC gaming, mobile gaming, console gaming, and a wildcard game). This league also aims to be the main pool for national esports athletes who will compete in tournaments sanctioned by the SEA Games, Asian Games and the Olympics. The league is broadcast live in ESPN5.
Mineski Events Team
Investor
Mineski Events Team is a diversified esports company that deals in almost all aspects of Southeast Asian eSports including a cybercafé chain, pro teams, event organizing, broadcasting and content creation, and managing the biggest eSports portal in the Philippines. It is Southeast Asia’s leading esports event organizer and has a network of more than 100 Cybercafes. Its mission is to provide the best and biggest gaming events in the esports industry, and uplift the quality of esports in Southeast Asia be it through competition, infrastructure, or fan support.
Han Bright Concepts
Investor
Han Bright Concepts is an F&B company behind the
creation of successful korean concepts Kko Kko, Aba!
Cow and Pal Saik Philippines
Glimmer Inc.
Investor
GLIMMER INC. is a production company bridging
collaboration between Philippines and Korea for
various film, TV program contents and events.
Pearlpay Inc.
pearlpay.com
Investor
PEARLPAY INC. is a Fintech Company that empowers
financial institutions such as Rural Banks in the
Philippines and Indonesia by providing them
world-class banking solutions
Shanghai Saloon
Investor
Shanghai Saloon is a modern Chinese restaurant inspired
by 1920s Shanghai dining places with European
influences and characterized by a mix of oriental attitude
and western culture. It’s a proudly local concept by
Korean owners Grace Lee and Han Bright Concepts
known for their Kko Kko chain, in collaboration with
Executive Chef Tony Ho who comes from a
Michelin-starred restaurant in Hong Kong.
Easy Franchise
easyfranchise.com
Investor
Easy Franchise is the Philippines’ first go-to platform for
franchising. They connect Franchisors to Franchisees all
over the globe by simplifying franchising through
digitized application process and franchise management
solutions.
PopTV Pinas
poptv.ph
Founder/ Director
POPTV PINAS is an subscription based media streaming and
download service application that allows subscribers to share
media content with fellow subscribers and stay socially
connected. The app will seamlessly connect with myriads of
hybrid media servers across the country for faster downloads
and streaming experience.
Brgy 143 Barangay 143 is a Japanese–Filipino anime television series
barangay143.comProducer
currently airing on GMA Network. It premiered on October 21, 2018 nationwide on GMA Network and worldwide on GMA Pinoy TV, and will comprise 26 episodes. Produced by ASI Animation Studios and TV Asahi, the series is a collaboration between the Philippines’ Synergy88 and Singapore’s August Media Holdings, with assistance from Japan’s TV network TV Asahi.
The series features voice roles from a Filipino ensemble cast: including Migo Adecer, Julie Anne San Jose, Ruru Madrid, Kelley Day, John Arcilla, Edu Manzano, and Cherie Gil. Barangay 143 follows the coming of age story of a young man in search of a father and how he finds an unlikely family in a team of misfits trying to bring glory to their hometown. It’s a story about love and family set against the action-packed world of street basketball, where the stakes are always high and life is the biggest game you can win.
Kitika
kitika.com
Founder/ Chairman
Kitika is subscription-based service that provides 24/7 Primary Medical Care through the aide of Nurses, General Practitioners, and Specialist Doctors, all through the convenience of your Mobile Phone.
Paylance paylance.com
Investor
Founded in 2013, Paylance is one of the leading virtual currency exchanges in the Philippines, allowing users to easily exchange Philippine Peso (PHP) and U.S. Dollars (USD) for digital currencies like bitcoin (BTC) and vice versa through the Paylance network. Paylance has innovated financial technology in the country and continues to do so by making digital currency exchanges safer and easier, paving the way for blockchain technology to be utilized in cryptocurrency trading and money transfer.
Secuna.IO secuna.io
Investor
Secuna was founded by cybersecurity professionals and business leaders who are inspired and motivated with a passion for building and making the internet safer and more efficient.
Easy Soft easysoft.com.phInvestor
EasySoft led the way in crafting a revolutionary all-weather footwear line with surprisingly affordable offerings. In the Philippines, we are a known leader in ground-breaking footwear for men, women, and kids with our molded shoe technology.
Our brand’s vast array of shoes is durable, flexible, and waterproof, intently designed for the rigors of everyday life and challenges.
The Nationals thenationalsph.com
Franchise Team Owner
The Nationals is the Philippines’ first and only franchise-based esports league. Three of the country’s biggest games will be on feature in Year 1 – Dota 2 on PC, Mobile Legends: Bang Bang on Mobile, and Tekken 7 on PS4. The Nationals aims to be a platform where talents can be nurtured and players can be groomed into being world-class athletes.
Other Notable Business Ventures
POSITION NATURE DATE
BrenMedia Intl. Chairman Digital Advertising 2011
Synergy 88 Studios Inc. Chairman IT/App Developer 2013
Erus Maerd Pawnshop &
Money Changer Inc. Chairman Forex 2013 B&B Bizcorp – Las Vegas Chairman Distribution 2014
Loud Panda Interactive Inc. Chairman IT/App Developer 2013
Other Notable Business Ventures
POSITION NATURE DATE
Royal King Bren International Inc. Director Event Management 2015
Synergy 88 Studios Inc. Chairman IT/App Developer 2013
Nupon Dynameco Sdn. Bhd. –
Malaysia Founder Distributor 2016
Paylance Inc. Chairman Bitcoin/Forex 2016
Treasure Cuisine
Incorporated / Ashark Club Chairman Food and Beverage 2016
Other Notable Business Ventures
POSITION NATURE DATE
Ciudad Atenas Panama Norte Shareholder Real Estate 2017
Cindertech Sdn. Bhd.
– Malysia Founder App Developer 2017
Nupon Dynameco Sdn. Bhd.
– Malaysia Founder Distributor 2016 Euro-Med Laboratories Phils. Inc. Director Pharmaceutical 2018
Ossium Medical Trading Inc. Director Medical Supply 2018
