New innovations and flavors of Dairy Queen Philippines were launched recently and their new slogan “Fun Everydairy” where ice cream anytime anyday of the year. Who else would be the best to represent the Queen of icecream no less than the Queens of Binibining Pilipinas!
These World-class beauties are in for a treat as they reveal their own personality in way of the latest flavors that will surely arouse your sensation and taste buds. Binibining Pilipinas Supranational 2014 Yvethe Santiago, Binibining Pilipinas International Bianca Guidotti and Miss Universe Philippines 2014 Mary Jean Lastimosa are the faces of Dairy Queen.
A campaign like no other, Fun Everydairy showcases Dairy Queen as a fun dessert with a dynamic variety that can be enjoyed everyday. This will be brought to life by the equally fun and exciting Binibining Pilipinas Queens in a nationwide media campaign. The campaign will showcase Yvethe, Bianca and MJ behind their crown and sash and will present the beauty queens’ everyday personalities. And with the Binibinis on board, Dairy Queen will be rolling out a CSR program.
Making the fun everyday campaign even more exciting is the launch of the coolest new DQ of the month-DQ Blizzard Explosion! The Bb Pilipinas 2014 Queens will be endorsing the new dessert, which features DQs signature creamy vanilla ice cream topped with chocolate and strawberry flavors and generously blended with Pop Rocks that explode in your mouth.