PAWS Launches “I LOVE MY ASPIN” Campaign with Alden Richards

As the nation celebrates National Aspin Day today (August 18), The Philippine Animal Welfare Society (PAWS) launched Alden Richards as their newest celebrity spokesperson joining Heart Evangelista in the organization’s “I My Aspin” campaign. 


Aspin is a contraction of two words “Aso” (dog) and “Pinoy” (informal term for Filipino). PAWS coined this term in 2007 to replace the derogatory term “askal” which is short for “Asong Kalye” or street dogs. Native dogs, having no pedigree or are not purebred, are usually seen as having no value and are often left to fend on their own on in the streets – which led to them being called “askals”.  Aside from changing the term, PAWS – the nation’s most respected animal welfare organization – has produced several campaigns through the years to uplift the image of the native dog.


I love my aspin
PAWS Launches “I LOVE MY ASPIN” Campaign with Alden Richards


The “I My Aspin” campaign aims to encourage Pinoy aspin owners to be proud of their native dogs and to be responsible pet parents to them.  Joining Alden for this campaign is his lovable 7-year old aspin, Chichi, who will appear with the actor in various ads to promote aspins and aspin adoption.


Asked why he agreed to do this campaign, the actor said that he could not imagine life without his dogs. “My family has always had dogs. May purebreeds, may aspins. We love them all equally and I can say na grabe din sila magmahal unconditionally.  Pero napuna ko na merong talagang discrimination – pag may nagtatanong kung anong breed young aso nila, ang usual na sagot  “Aspin lang” or makakarinig ako minsan ng “bakit ka pa gumastos sa vet eh aspin lang naman yan?” Pag naririnig ko yun, nasasaktan ako for Chichi. 


PAWS Launches “I LOVE MY ASPIN” Campaign with Alden Richards


“Napakalambing ng mga aspins. Pag may lumalapit sa aking mga tao or nag pe-pretend ako na umiiyak, lumalapit agad si Chichi to check on me – ganun syang ka-protective at kalambing, So I really feel bad pag nakakarinig ako ng mga comments na minamaliit ang aspin. Lahat ng aso, dapat tinuturing na part of the family. Common pa rin kasi yung maling pag-iisip na pag native dog, pwedeng hindi na masyado alagaan kase matibay naman sila. But that is so unfair.


Alden says he has heard a lot of stories about rescued aspins from PAWS, “Marami silang naikuwento sa akin – na pag nag-adopt ka ng rescued aspins, sila talaga yung mas loyal, mas loving and mas grateful kasi nabigyan sila ng second chance sa buhay. Nakakalungkot isipin na marami tayong mga aspins na homeless or di kaya, may owner pero laging nasa kalye ang aso nila. 


PAWS Launches “I LOVE MY ASPIN” Campaign with Alden Richards


This is why Alden had Chichi spayed (‘kapon”) because he believes it is important for every pet owner to do their part in preventing pet homelessness by spaying and neutering their pets.


“With this campaign, I want to tell everyone na I am a proud aspin parent. I think the aspins need to be talked about more – how they make great pets and that they deserve na magkaron ng pamilya na mamahalin at magmamahal sa kanila.”



Eli has 28 years of extensive IT sales expertise in Data, voice and network security and integrating them is his masterpiece. Photography and writing is his passion. Growing up as a kid, his father taught him to use the steel bodied Pentax and Hanimex 135mm film and single-direction flash, Polaroid cameras, and before going digital, he used mini DV tape with his Canon videocam. He now shoots with his Canon EOS 30D. Photography and blogging is a powerful mixture for him.

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