Converge ICT Solutions Inc., through its residential broadband service Converge FiberX, revealed Converge XCLSV, a new milestone loyalty program designed to recognize subscribers through benefits, special moments, and customer experiences beyond their everyday broadband service.
Converge unveiled the program on July 29 during an exclusive advance screening of Spider-Man: Brand New Day at the ScreenX Cinema in SM Mall of Asia. Select FiberX subscribers, each accompanied by one guest, were the first to experience the XCLSV treat.
Built around the idea that every connection has a story, Converge XCLSV gives FiberX a dedicated platform for recognizing the relationships it has built with subscribers over time. Converge plans to hold more XCLSV events and introduce additional subscriber-focused activities, recognition moments and special experiences as the loyalty program expands.
“Converge XCLSV gives us a more deliberate way to recognize the customers who continue to choose and trust FiberX,”
“Our new Milestone Loyalty Program is one way we’d like to give back, to celebrate your continued trust with meaningful rewards. Your trust is what inspires us to keep improving, innovating, and finding better ways to serve you.” said Orange Ramirez, Vice President and Head of Brand and Marketing at Converge ICT Solutions Inc. “We want subscribers to know that their continued relationship with us matters and that there will be more value and experiences for them to look forward to.”
The launch also served as a subscriber appreciation event, featuring trivia activities, official Converge FiberX merchandise and opportunities to win e-gift certificates, electronic gadgets and a gaming console.
“We wanted to reveal XCLSV with the people it was created for,” said Jaemee Anne Pino, AVP & Head of Marketing – Usage & Loyalty at Converge ICT Solutions Inc. “The Spider-Man screening sets the tone for how we want subscribers to experience the program through moments that feel relevant, rewarding and centered on them. This is only the beginning.”
Converge FiberX will release further details on XCLSV and its program benefits through its official channels. More subscriber events and XCLSV experiences are also planned as the loyalty program rolls out.
Learn more about Converge FiberX at convergeict.com.
