Travel / Motoring

Maserati meets Fragment 

Ghibli Operanera and Ghibli Operabianca, a Special Edition originated form the partnership between Maserati and street culture pioneer Hiroshi Fujiwara 

Maserati and Hiroshi Fujiwara, the Japanese godfather of street culture,  come together for a partnership that crosses geographical and disciplinary borders into the  unexplored territories of audacity, in a realm beyond which music is embodied in the form of a car  and rule-breaking is allowed. Born from this collaboration and presented in an exclusive global  première in Tokyo, an artwork in the form of a melodic duet, Operanera and Operabianca, two  contrasting evocations of a Special Edition of Maserati Ghibli

 

Maserati meets Fragment

 

The partnership is fruit of the capabilities of the Maserati Fuoriserie customisation program, which  permits customers to create their own Maserati, tailored to their unique tastes. The car is more than  a simple object, it becomes a tailor-made garment, to be proudly worn on the road and along the  streets of the world as an extension of oneself, and a symbol of contemporary luxury. Hiroshi  Fujiwara is a revered trendsetter, a maverick. Pioneer/ of the streetwear culture of Tokyo in 1980s,  he was one of the first DJs to import hip hop into the Land of the Rising Sun, and as a producer and  musician he has worked with international recording stars. As an visual artist he specialises in expressing aspects of the urban experience moods. Like Maserati, he has the ability to break down  barriers and be audacious. In the spirit of, of the concept of “ITANJI”, a Japanese term signifying  the coming together of Italian design and Japanese perfection, Operabianca and Operanera  were born. 

 

Maserati meets Fragment

 

Maserati’s style and Hiroshi Fuijwara’s character share an universal recognisability. Today, the  encounter between the visual codes of Maserati and the street style of Hiroshi’s brand, Fragment,  gives birth to a creative partnership which is a duet in the truest sense of the term: Maserati meets  Fragment. 

 

Maserati and Hiroshi Fujiwara
Maserati meets Fragment

 

A song on wheels, based on the Ghibli sports sedan in Granlusso trim and created in two exclusive  looks. A total of 175 cars for global distribution: Ghibli Operanera and Ghibli Operabianca. They are  a monochromatic duo, one in black and the other in white. 

 

Maserati and Hiroshi Fujiwara
Maserati meets Fragment

 

The uniformity of colour applies not only to the exteriors but also to the rims and handles. The  interiors, on the other hand, are in premium leather and Alcantara, with contrasting silver inserts for  the vertical stitching and the Trident on the headrests. The seat belts are dark blue. The front grille is  the iconic detail of this partnership: Fujiwara’s metropolitan style is reflected in a specific grille and  in the logo, adapted uniquely for this edition. To complete the exteriors, Ghibli Operanera and  Ghibli Operabianca are fitted with 20” Urano matte black wheels and a specific badge with the  Fragment logo on the C pillar.  

 

Maserati and Hiroshi Fujiwara
Maserati meets Fragment

 

Last but not least, the code M157110519FRG appears underneath the three iconic side air ducts.  This alphanumeric tag seals the partnership: the first four characters are the Ghibli ID code, the next  six numbers record the date of the first meeting (5 November 2019) between Hiroshi and the  Centro Stile Maserati, and the final three letters are the acronym of Fragment.  

 

The launch of the car is accompanied by a capsule collection, designed in association with Hiroshi  Fujiwara in the same unconventional spirit as the car itself. 

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Eli

Eli has 26 years of extensive IT sales expertise in Data, voice and network security and integrating them is his masterpiece. Photography and writing is his passion. Growing up as a kid, his father taught him to use the steel bodied Pentax and Hanimex 135mm film and single-direction flash, Polaroid cameras, and before going digital, he used mini DV tape with his Canon videocam. He now shoots with his Canon EOS 30D. Photography and blogging is a powerful mixture for him.

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