Adobe Lightroom recently had a marketing campaign tagged as “A Photographer without CC & Lightroom is like a Photographer without a camera” in their Social Media.
Frankly, i am quite insulted by this statement being a photographer myself. For me, a good photographer can take the best pictures under any circumstance by any gear he has on hand. Well, i started photography way back in my younger days in the early 90s during my pre-teens. My dad until now, loves taking pictures. This was the time of the 135mm ASA100 36 shots, cameras were compact and made of steel, external flash heads were not bendable and their flash power was constant, aperture openings were adjustable in the body and one shot one click since you have to slide the film to be ready for another shot. It was really suspense shooting back in the old days since you won’t see the output of your shot until it goes to the film developing center.
Photography was introduced in 1839, that makes it 175 years commercially. So is Adobe saying they lived before then? I think not. Adobe Lightroom is a tool that aides the photographer enhance their digital images. Hence, only for the digital lifestyle age which are the point and shoots, DSLRs and now the mirrorless cameras.
For my own opinion, this tool separates the real photographers with the mixed ones that are photographers-graphics enthuasiasts. It takes discipline, knowledge and experience for a photographer to take good shots. Let’s also consider the investment of the gear he has to use and the time to learn those shooting techniques and tricks. It is nice to have some help from software companies like this but the essence of a picture is from the photographer himself and not the tool.
So was this a tactless advertising drive?
I think Adobe has to think more about this since it’s going to affect a lot of photographer enthusiasts, hobbyists and the Pros. For me, it’s just like saying your camera gear is secondary to their software. Too bad, i am starting to actually think of using this software. Credits to Canon for their Digital Photography Professional software which is a minor enhancement for the RAW shots i take with my Canon DSLR.
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