SEOUL, April 13, 2021 — Hyundai today has launched its new STARIA multi-purpose vehicle (MPV) lineup via a digital world premiere. The vehicle will be part of the car maker’s future Purpose Built Vehicles (PBVs).
Responding to changing consumer needs, the new STARIA MPV offers innovative features that aims to redefine in-vehicle travel experiences that is in line with the company’s ‘Progress for Humanity’ vision. Part of this is an emphasis on interior spaciousness and usability.
Available in 2- to 11-seat configurations in two variants (including STARIA Premium), Hyundai’s new MPV evokes the look of a modern spaceship, implemented in the car’s exterior and interior. For instance, the STARIA’s front is embellished with horizontal daytime running lights (DRLs) and a positioning lamp, and further accented by a pair of low-set headlamps.
The new Hyundai STARIA will go on sale in select markets starting from the second half of 2021.
In a statement, Thomas Schemera, Executive Vice President and Global Chief Marketing Officer of Hyundai Motors Company, said that “we are thrilled to introduce STARIA, which represents our latest effort to spearhead the evolution of mobility, and to address emerging lifestyle needs…STARIA is a step forward in connecting us more closely with our environments so that we can get more out of our everyday lives and do more for ourselves in transit.”
Premium and Futuristic Exterior Styling
STARIA Premium model features a variant-exclusive tinted brass chrome treatment, applied to the Hyundai emblem, grille, headlamp bezels, front and rear bumpers, wheels, side mirrors and door handles to emphasize the vehicle’s premium and modern look.
Lowered beltlines and panoramic side windows improve overall visibility and create a feeling of openness. This sense of spaciousness — inspired by traditional Korean ‘hanok’ architecture — allows passengers to feel as if the outside scenes are an extension of the vehicle interior.
Transforming Mobility by Providing More Quality Time in Transit
The driver’s seat has a futuristic high-tech look with an advanced 10.25-inch front display screen, touch-based center fascia and a button-type electronic shift lever. The digital cluster is located on top of the dashboard, providing an unobstructed view for the driver.
As for the STARIA Premium, the seats in the second row are able to rotate 180 degrees, allowing those passengers to face those in the third row. Such is useful if passengers need to interact and have a meeting.
Complementing the interiors is a 6-color ambient mood lamp, as well as direct and indirect lighting to illuminate various areas of the vehicle. STARIA’s legroom is among the best in its class, and the cargo space does not disappoint as its as expansive as it gets.
SangYup Lee, Senior Vice President and Head of Global Hyundai Design, expressed that “STARIA is not just reinterpreting spatiality, but also reimagining time spent in transit for the future. Designing for mobility isn’t about vehicle design. It’s about designing to accommodate a variety of lifestyles.”
Maximizing Platform and Performance
STARIA offers powertrain options of a diesel-powered 2.2-liter VGT engine and a gasoline-powered Smartstream G6DIII 3.5-liter MPI engine.
The diesel engine is newly improved and mated with either a six-speed manual or eight-speed automatic transmission, while the gasoline-powered G6DIII 3.5-L MPI is mated to an eight-speed automatic transmission.
Smart Features for Safety and Convenience
Hyundai’s new STARIA has secured the highest level of vehicle safety. STARIA offers an option to add as many as six airbags, and also has the Wireless Seat Belt Reminder technology, which is the world’s first seat belt reminder system using that uses wireless communications technology.
There is also provision for a wide-angle camera that enables the driver and front passenger to view rear passengers in the back seat on display screen. Families can use this feature to conveniently monitor children and pets, while business users such as ride-hailing services also will benefit from this feature.
STARIA’s infotainment system allows the driver and front passenger to communicate with the passengers are the back using a unique speaker function that enables them to clearly hear each other.
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