Smart Communications powers up McDonald’s Night Classroom project with FREE WiFi

For the third year, PLDT wireless subsidiary Smart Communications, Inc. (Smart) teamed up with McDonald’s Philippines in its thrust to provide students with a safe and conducive learning space outside their schools, this time by opening its doors to the ‘Night Classroom’ in 60 participating stores nationwide.  


The ‘McDonald’s Night Classroom’ is a continuation of the McDonald’s Classroom initiative which started in 2020, wherein approximately 250 unused party rooms were converted into spaces for teachers and students to conduct their virtual classes and fulfill their online learning needs.  


Now that schools have reopened, McDonald’s Philippines tweaked the project to cater to those who need a safe and suitable place to do their homework, review, and do research online beyond school hours. 


Smart Communications FREE WiFi McDonald's Night Class projec
Smart Communications powers up McDonald’s Night Classroom project with FREE WiFi — PLDT wireless subsidiary Smart Communications equipped McDonald’s Philippines Night Classrooms nationwide with FREE WiFi to boost the learning experience of teachers and students. In the photo marking their partnership are (from left): Ashley Santillan, McDonald’s Marketing DirectorMichael Dungca, McDonald’s Local Store Marketing Manager; Fidel BalbieranMcDonald’s Local Store Marketing Director; James R Jorge, AVP and Head of Smart Broadband and Consumer WiFi; Anton V. Agustin, AVP and Head of Smart Consumer WiFi & Mobile Advertising; and Martin N. Cervantes, Manager of Smart Consumer WiFi & Mobile Advertising.


Worry-free online learning experience 

In support of the project, Smart provided free WiFi access via Smart WiFi installations in McDonald’s stores, and Smart Bro Pocket WiFi units in other participating venues. This allowed Night Classroom participants to connect online and make the most of the Philippines’ fastest and best mobile network, as recognized by Ookla, the global leader in mobile and network broadband intelligence. 


Powered by Smart, McDonald’s Night Classroom participants enjoyed a worry-free online learning experience – through accessing the internet and being able to upload and download heavy files in seconds, surf the web for information in an instant, and stream instructional videos without buffering. 


Over 40,000 McDonald’s Night Classroom participants 

  From its launch on March 28 until May 31, the McDonald’s Night Classroom project benefited over 40,000 participants at 60 McDonald’s branches nationwide, making a positive impact on the life of teachers and students. 


“McDonald’s has always been a safe and trusted space to create feel-good moments for all—whether you’re a family celebrating a birthday, an employee getting their coffee fix before work, or a student looking for a place to pull an all-nighter. Students have already been treating McDonald’s as their go-to place for meetings or study sessions, so the McDonald’s Night Classroom is our special way of supporting them with their schoolwork,” said Oliver Rabatan, McDonald’s Philippines Vice President and Chief Marketing Officer. 


“We recognize the huge role of mobile technology in making education more accessible and bringing the world of learning to one’s fingertips. This partnership allowed us to work hand in hand to create connected and safe spaces for learning and help students and teachers achieve academic success. It’s our pleasure to provide free WiFi access at McDonald’s Night Classrooms nationwide for uninterrupted work and study sessions,” said Anton Agustin, Smart AVP and Head for Consumer WiFi & Mobile Advertising. 


Philippines’ Fastest and Best Mobile Network  

 Smart is the first and only Philippine mobile operator to win Ookla’s Best Mobile Network award in Q1-Q2 2022 and Q3-Q4 2022 . To get this rare and prestigious recognition, Smart won both the Fastest Mobile Network and Best Mobile Coverage awards within the same reporting periods.  


As of end-March 2023, Smart’s 3G, 4G/LTE and 5G network covers 97 percent of the country’s population. 


To learn more about Smart’s programs and services, follow its official accounts on Facebook, Instagram, YouTube, and TikTok, or visit its official website at # 


Eli has 28 years of extensive IT sales expertise in Data, voice and network security and integrating them is his masterpiece. Photography and writing is his passion. Growing up as a kid, his father taught him to use the steel bodied Pentax and Hanimex 135mm film and single-direction flash, Polaroid cameras, and before going digital, he used mini DV tape with his Canon videocam. He now shoots with his Canon EOS 30D. Photography and blogging is a powerful mixture for him.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Back to top button