Lenovo PHAB Plus redefines tablet + phone mash-ups

Korean actress Suzy Bae is Lenovo Phab's product ambassador
Korean actress Suzy Bae is Lenovo Phab’s product ambassador

Global technology leader Lenovo (HKSE: 992) (ADR: LNVGY), today unveiled the latest evolution in mobile devices, the Lenovo PHAB Plus, a beautifully designed premium phablet optimized for single-hand use. Targeted at today’s millennials, the Lenovo PHAB Plus promises to eliminate the dilemma of choosing between costly smartphones with big screens and underwhelming small tablets by offering a sweet-spot 6.8-inch device with best-in-class entertainment, speedy Internet, and all-day battery life.

“Keeping the tech-savvy millennial generation in mind, Lenovo addresses the popularity of larger-screen personal devices, while acknowledging the portability struggles associated with tablet computers. The new Lenovo PHAB Plus conquers these boundaries, merging the fun of a tablet with the portability of a smartphone in an attainable and very competitive price tag,” said Michael Ngan, Country General Manager, Lenovo Philippines.


Lenovo PHAB Plus Korean Suzy Bae with Lenovo Philippines

Korean Superstar appointed as Lenovo product ambassador

Lenovo also announced Suzy Bae (“Suzy”) as the official Lenovo Southeast Asia Ambassador for the Lenovo PHAB line. Known as the “national sweetheart” of South Korea, Suzy became famous in the Philippines because of her roles in Koreanovelas and movies which gained impressive following locally.

Suzy embodies the youth, passion and zest that appeal to the millennials, the target group which Lenovo seeks to reach out to with the Lenovo PHAB line, and specifically with the Lenovo PHAB Plus.

Says Suzy, “Lenovo is an exciting brand that is popular with the millennials, the generation I belong to. I am truly honored to be associated with Lenovo, a brand known for its cutting-edge innovation that has been helping today’s millennials accomplish what matters to them. The Lenovo PHAB Plus is perfect for me to play games, review my videos and catch up on the news while passing time in between movie or television tapings. Moreover, it is both a phone and a tablet, so I don’t need to bring multiple devices with me when I travel.”

According to Mr. Ngan, “We are very excited about our collaboration with Suzy. She is an extremely talented artist, has achieved numerous breakthroughs in her career, is passionate about her craft, and is a great inspiration for the millennials. All these attributes mirror what the PHAB line exemplifies to our target audience.”

Phone + Tablet = PHAB: The best of both worlds

These days, using the smartphone to make a call actually ranks behind using it to browse the Internet, checking social networks, listening to music and playing games. This is the new phablet market, and the Lenovo PHAB Plus is Lenovo’s answer to the need for a cool device that blurs the distinction between phone and tablet. As a smartphone and tablet in one, the Lenovo PHAB Plus addresses consumers’ 24/7 connectivity needs with its Dual SIM and 4G LTW fast connectivity, ensuring a reliable and fast connection whether at home or abroad. These features are all built upon an Android v5.0 (Lollipop) operating system foundation, providing enhanced performance for seamless networking.

For capturing images and video, the Lenovo PHAB Plus has 13 MP rear and 5 MP front cameras that ensure crisp images regardless of setting. The Panorama Selfie function and dual-LED flash help users take photos with more natural color and lifelike skin tones, while the Low Light settings enable bright pictures to be taken even in dimly lit environments. Corporate users will enjoy the Smart Tool, which enables a photo of a presentation slide to be taken from any angle, and then adjusted and aligned for best results.

Compatible with both left- and right-handed users, the Lenovo PHAB Plus has been optimized for one-hand use, making it more comfortable to use. Users can double-tap to turn their screen on and create a one-hand keyboard that shrinks and snaps to their hand position.

The Lenovo PHAB Plus also excels with its 3,500mAh battery, lending up to 24 hours of talk time and 20 days of standby time, courtesy of a built-in platform that limits the internal temperature of the device.

As an entertainment-focused tablet, the Lenovo PHAB Plus features a 6.8-inch full HD panel display with a crisp definition of 326ppi. Compatible with all HD content including photos, movies and games this feature-packed gadget provides users with a powerful multimedia experience in one hand. In-Plane Switching (IPS) technology also guarantees an ultra-wide viewing angle, significantly enhancing screen legibility and color vibrancy for watching videos and viewing social media content. Plus, it features Dolby Atmos to deliver a breathtaking, moving audio for an amazing mobile entertainment experience.

Gamers aren’t forgotten with the Lenovo PHAB Plus. The device’s Qualcomm Snapdragon® 615 octa-core chip with 2GB of memory takes responsive gaming to the next level, ensuring smooth functions and usability, boosting virtual experiences.

In addition to its features, the Lenovo PHAB Plus comes in an attractive form factor. The device is encased in an acclaimed uni-body design with round edges and polished buttons, crafted from durable yet lightweight aluminum material. It is available in two iconic colors including Gunmetal Grey and Champagne Gold.

PHAB Plus 6.8 inch screen

Other PHAB options

Lenovo PHAB series will also include a Lenovo PHAB introductory model, offering a bigger HD screen at 6.98 inches. In addition to its unrivalled 4250mAh battery life, the device boasts a 360̊ Voice feature. Its three-microphone solution and dedicated voice processor ensure clean voice input and flawless on-speaker sound. Adding to its slew of features is 1GB of memory and quad-core processor, ensuring a responsive and smooth-running device. The Lenovo PHAB is 8.9mm thin, 250g and features a color protective back which is available in Tuxedo Black, Polar White, Aqua Blue or Cherry Red.


Pricing and availability

The Lenovo PHAB Plus is now available exclusively in all Allphones stores nationwide for PHP14,999.

Even more good news, the Lenovo PHAB Plus may also be availed via Allphones Shopping Money—a uniquely Allphones offer that comes with every Globe myLifestyle Postpaid Plan. With Allphones Shopping Money, you get to complete and personalize your Lenovo PHAB Plus experience by pairing it with the latest speakers, powerbanks and digital connectors that fit your digital lifestyle. Whether you’re a passionate gamer, an actively social user or a big music fan, you’re sure to find the right bundles and accessories for your Lenovo PHAB Plus at Allphones.

On top of that, you get to enjoy a discounted cash-out price of PHP3,500 on the Lenovo PHAB Plus with Globe myLifestyle Plan 999. With it comes unlimited calls and texts to Globe/TM, mobile internet, lifestyle packs and access to rich content.

The Lenovo PHAB Plus is also available at Globe Tattoo Plan 999 with P9,000 cash-out.

To know more about Allphones Shopping Money, visit www.facebook.com/AllphonesPH.

For the latest Lenovo news, subscribe to Lenovo RSS feeds or follow Lenovo on Twitter (http://www.twitter.com/LenovoPhils), Instagram (http://instagram.com/lenovoph) and Facebook (http://www.facebook.com/lenovophilippines).




Eli has 28 years of extensive IT sales expertise in Data, voice and network security and integrating them is his masterpiece. Photography and writing is his passion. Growing up as a kid, his father taught him to use the steel bodied Pentax and Hanimex 135mm film and single-direction flash, Polaroid cameras, and before going digital, he used mini DV tape with his Canon videocam. He now shoots with his Canon EOS 30D. Photography and blogging is a powerful mixture for him.

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