Only a few brands can claim a heritage spanning a century and a half while remaining highly relevant to their customers. As American Standard commemorates its 150th anniversary, the brand is not only looking back at its rich history but is also giving back to its Filipino home builders who have made it part of their households.
“American Standard has always strived to transform the way people experience everyday living. It’s our dream and our objective to bring the best experience for our customers here in the Philippines.” said Hermie Limbo, Country Leader of LIXIL Philippines.
Celebrating American Standard Customers
American Standard awarded the lucky winners of the three major prizes at the Wilcon Depot Balintawak branch. EJ Reyes of Naga City was the grand winner of the BYD Hybrid Electric Sedan, Henderson Digon of Iloilo Province was the winner of the Honda EM1 Electric Scooter, and Shiena Kozak of Zambales was the winner of the Xiaomi Mi Smart Electric Bike. They were happy to receive their prizes and shared their personal experiences as American Standard and Wilcon Depot customers. “Most of what we have purchased from American Standard have been shower toilets, basin faucets and showers. What we like about American Standard is that it offers a premium product and a much better price point than its competitors. They sell the same quality, if not better, at the best price.
You can’t beat that.” shared Mr. Michael Kozak, Shiena’s husband who joined her in receiving their prize. The husband-and-wife team have extensive experience in building homes, sharing that given the amount they’ve spent on American Standard products, they’ve actually won several other prizes under this promotion in the past few months. Second prize winner Henderson Digon, who came all the way from Iloilo City to receive his prize shared that he likes American Standard because “they’re consistent and reliable”. He added, “When I’m working on projects, I don’t want to worry about whether the fixtures will last or perform well over time. It gives me peace of mind knowing the quality is trusted and proven. I also appreciate the design – it’s clean, practical, and fits well with different kinds of spaces. Over time, I’ve come to trust the brand because it delivers what it promises.” Having won the Honda EM1 Electric Scooter, Digon happily said, “It feels really special and a bit surreal. There’s always that second of disbelief, and then it turns into happiness. It’s a nice reminder that unexpected good things can happen.” That “second of disbelief” is something that Reyes, the lucky winner of the grand prize can relate to, “This is honestly the first time that I’ve ever won in a raffle so I was very happy when it was confirmed that I did win. We have been renovating our house that’s why we have been purchasing items from American Standard.”
Everyday Moments Made Better
The “Celebrate Everyday Moments” campaign highlights how American Standard transforms ordinary daily routines into more meaningful experiences through thoughtfully designed bathroom solutions that support comfort, hygiene, and convenience. In partnership with Wilcon Depot, the Philippines’ leading home improvement and construction supply retailer, American Standard has launched the “American Standard 150 Raffle Promotion” in September last year.
This nationwide campaign is a tribute to the brand’s enduring legacy and a big thank-you to the generations of Filipinos who trust American Standard to elevate their daily life. The prize pool consisted of items that are best suited for the modern Filipino lifestyle such as a BYD Hybrid Electric Sedan, Honda EM1 Electric Scooter and a Xiaomi Mi Smart Electric Bike, and 150 American Standard products, including the DuoSTiX Hygiene Spray, Smart Washer Manual Bidet, and the Neo Modern 3-Way Rain Shower.
Why Filipinos Choose American Standard
Since its inception in 1875, American Standard has been synonymous with reliability. For Filipino homebuilders and large-scale construction firms, the brand is more than just a provider of fixtures; it is a partner in creating spaces that balance Life, Love, and Home.
“American Standard is a brand that is customer-centric. We understand the pain points and everyday needs of our customers and address them through purposeful innovation and reliable technology. Our commitment is to deliver thoughtfully designed high-quality products that help reduce stress and bring greater convenience to our customers’ everyday lives. said Emily Rose Besavilla, Marketing & Retail Leader, LIXIL Philippines.
The brand’s popularity in the Philippines is rooted in its ability to solve real-world problems. From HygieneClean technologies that ensure a germ-free bathroom to the WizFlo Hand Shower designed specifically to boost water pressure in Asian households, American Standard delivers value that goes beyond aesthetics. It is this dedication to quality and “purposeful design” that has made it the top choice for developers and DIY renovators alike.
Building the Future Together
As the construction industry in the Philippines continues to evolve, American Standard remains at the forefront by integrating smart and sustainable solutions into every product. This raffle promotion at Wilcon Depot serves as an invitation for more Filipinos to experience the comfort and care that 150 years of expertise can provide.
Whether you are building your dream home from scratch or simply upgrading your sanctuary, American Standard ensures that your “everyday moments” are nothing short of winning moments.
For more details on American Standard visit www.americanstandard.ph or follow American Standard Philippines on Facebook and Instagram.
