As the app continues to expand and grow, TikTok becomes event more relevant. It has grown into more than just a platform for trending challenges and dance videos, and has transformed into a thriving online community where everyone is welcomed with open arms.
Hashtags have played a huge role in TikTok’s evolution, helping curate the viewing experience of each user, and giving creators a boost as they grow their presence and following on the app. But what is it exactly that makes hashtags so powerful? These five things, for starters.
- Hashtags help you reach the right audiences
Users looking for specific content can tap on a hashtag to search for what they want. When you use the appropriate hashtags in your posts, you become more discoverable to the followers that you want to attract.
- You can raise greater awareness with the help of hashtags
Breaking news reports, pressing issues, and current events that matter can gain more attention through hashtags that raise awareness on the app.
- Starting a movement is easy using hashtags
You can show support for issues that you are passionate about, and even start your own online movement by creating your own TikTok hashtags.
- You can gain support for causes through hashtags
Hashtags can help connect people who are fighting for the same causes. These are also great tools for gaining support from like-minded users on the app.
- Hashtags can drive meaningful conversations
Everyone has a voice on TikTok. With the help of hashtags, more voices can be heard, and anyone who wants to engage in a meaningful exchange of ideas gets the chance to do so.
A good example for how hashtags can be used to start a movement is TikTok Philippines’ own #TikTokSkwela. This hashtag was used for TikTok’s EDU year-end campaign, which ran from November 20 to December 4, 2020. The campaign focused on giving back to the TikTok community – the viewers, creators, and anyone who contributed to making the entire EDU project a success.
In the midst of tough times, through this hashtag, the community banded together, supported one another, and fostered growth, while still having fun. Since it was created, #TikTokSkwela has generated 6.2K posts, and 633.1M views in the Philippines, and these numbers still continue to grow.