A first-of-its-kind immersive pop-up booth by Yale, global leader in access solutions, transforming a retail space into a fully realized smart home environment, running from May 1–31, 2026 at True Value Shangri-La Plaza, and featuring #MySmartYaleHome ambassador Isabel Oli-Prats.
Mr. Jonathan Kwong, Director and General Manager, ASSA ABLOY Philippines Inc., and Mr. Willy Co, President and CEO, Herco Trading Inc.
(L-R) Mr. Stanley Co, Director, President and CEO, Robinsons Retail Holdings Inc.; Ms. Aya Castillo, Product Marketing Manager, ASSA ABLOY Philippines Inc.; Ms. Isabel Oli-Prats, #MySmartYaleHome Ambassador;
Mr. Jonathan Kwong, Director and General Manager, ASSA ABLOY Philippines Inc., and Mr. Willy Co, President and CEO, Herco Trading Inc.
Global leader in access solutions Yale, under ASSA ABLOY Philippines, officially unveiled the future of connected living with the theme “Unlock Real Life Security. Upgrade to a Smart Yale Home.” at the Smart Yale Home Launch held last May 1 at True Value, Level 6, Shangri-La Plaza. The in-store launch introduced a new generation of smart security solutions designed to simplify everyday life for Filipino homes .
Opening the program, Mr. Jonathan Kwong, ASSA ABLOY Philippines Director and General Manager, emphasized Yale’s enduring legacy and forward-looking vision. “Since 1840, Yale has been protecting homes. From a small lock shop in Connecticut to being present in over 120 countries today, our foundation has always been built on trust, quality, and innovation,” he shared.
Kwong highlighted how security has evolved beyond physical protection into a more connected, intuitive experience, adding that the launch represents “a smarter way of living that fits today’s lifestyle—bringing together convenience, control, and peace of mind.”
True Value Philippines reaffirmed its commitment to bringing meaningful home solutions closer to Filipinos. In her partner’s message, Ms. Cynthia Chavez, Assistant Vice President of True Value Philippines, noted that customers today are seeking more than just durability—they are looking for smart, practical upgrades that enhance everyday living. “We’re proud to support Yale in this milestone. These innovations reflect where home security is going, and how we continue to grow with the needs of Filipino families,” she said, adding that Yale products are now available across True Value stores nationwide.
The highlight of the event was the unveiling of the Smart Yale Home Pop-is Up Booth led by Mr. Jonathan Kwong, Ms. Aya Castillo, Product Marketing Manager of ASSA ABLOY Philippines, Ms. Cynthia Chavez, and Herco Trading Inc. President and CEO, Mr. Willy Co. More than a traditional product reveal, the installation offered a distinctly immersive and unconventional launch experience—transforming retail space into a fully realized smart home environment. Designed in the shape of a “Y,” the booth featured actual working doors and three home simulation rooms, each showcasing Yale’s latest innovations: the Yale Luna Elite+, Yale Uno, Yale YDL325 Series, and Yale Solis Safes.
The unveiling of the Smart Yale Home Pop-Up booth at True Value Shangri-La Plaza led by Mr. Jonathan Kwong, Director and General Manager, ASSA ABLOY Philippines Inc., with Ms. Aya Castillo, Product Marketing Manager, ASSA ABLOY Philippines Inc.; Ms. Pearly Templado, General Manager, True Value Philippines; Ms. Cynthia Chavez, Assistant Vice President, True Value Philippines; and Mr. Willy Co, President and CEO, Herco Trading Inc.
The unveiling of the Smart Yale Home Pop-Up booth at True Value Shangri-La Plaza led by Mr. Jonathan Kwong, Director and General Manager, ASSA ABLOY Philippines Inc., with Ms. Aya Castillo, Product Marketing Manager, ASSA ABLOY Philippines Inc.; Ms. Pearly Templado, General Manager, True Value Philippines; Ms. Cynthia Chavez, Assistant Vice President, True Value Philippines; and Mr. Willy Co, President and CEO, Herco Trading Inc.
The Smart Yale Home brought each product to life through real-world scenarios. Aya led a walkthrough of the booth, joined by actress, mom, lifestyle personality, and #MySmartYaleHome ambassador Ms. Isabel Oli-Prats, who experienced the space firsthand alongside #ThePratties family as they put the finishing touches on their new home. The walkthrough offered a relatable glimpse into how Yale’s smart security solutions seamlessly integrate into everyday living, reinforcing the brand’s vision of making connected, intuitive protection part of modern Filipino homes.
