FUJIFILM Philippines successfully brought its vision of modern memory-making to life with “In Our Film+ Era: An Experiential Pop-Up Event,” held at Open House World in Makati from March 28 to 29, 2026.
The experience spotlighted the latest FUJIFILM instax Mini Evo Cinema and FUJIFILM instax Mini Link+, inviting guests to step into a space where creativity, nostalgia, and innovation converge, transforming everyday moments into tangible keepsakes.
Grounded in FUJIFILM’s philosophy of making real moments, the experience encouraged a shift in perspective: from simply capturing images to creating photographs that can be held, shared, and remembered.
FUJIFILM instax Mini Evo Cinema: One Camera, Decades of Possibilities
At the core of the experience was the FUJIFILM instax Mini Evo Cinema, a hybrid instant camera designed to unlock limitless creative expression, allowing you to capture photos and videos in the best way possible—with a soul. Merging a premium vintage dial effect with cutting-edge hybrid tech, it caters to the “Retro-Pop” personality who views every day as a cinematic sequence.
By exploring the 10 Eras Dial™ effects, which can be adjusted via its precision degree control dials, users can experiment with a hundred different combinations of shots that fit their specific style and mood. Whether you are chasing the grainy warmth of the 70’s or the neon saturation of a retro-pop future, the Mini Evo Cinema ensures your “Film+ Era” is captured with maximalist flair.
“Through the instax Mini Evo Cinema and Mini Link+, we want to reimagine how people connect with their memories, not just through images on a screen, but through photographs they can truly hold and share,” says FUJFILM Philippines President Masahiro Uehara. “It reflects our commitment to blending innovation with emotion, empowering a new generation to tell stories that feel more personal, creative, and real.”
The Mini Link+: Manifesting Your Pinterest Inspo Into Reality
Complementing the showcase was the FUJIFILM instax Mini Link+, a smartphone printer designed for those who envision life and being extra. Built for the artsy geek who loves to layer reality with imagination, the instax Mini Link+ encourages users to turn their digital photos into meaningful, shareable prints. With features such as direct smartphone printing, augmented reality effects, and customizable design elements, it transforms everyday snapshots into thoughtful, tangible expressions.
An ultimate companion for those who choose to be extra, and refuse to play it safe—the ones who do not just scroll through Pinterest but seek to manifest those high-aesthetic mood boards into their actual lives.
The excitement extended with a series of workshops led by visionary artists and filmmakers. On March 28, filmmaker Elyandre Dagli kicked off Day 1 by demonstrating how the instax mini EVO serves as a powerhouse for cinematic photography and documentation. The creative energy continued the following day as Nica Cosio hosted an immersive session on rubber stamp carving and journaling, showcasing the mini Link+ as the ultimate tool for tactile storytelling.
To round out the experience, Team INSTAX provided live demonstrations, while renowned artists Soleil Ignacio, Bryan Sochayseng, and Jill Arteche joined the conversation, where they shared firsthand how the mini Link+ seamlessly integrates into their creative lifestyles.
Extending the Film+ Era
Guests at the event were also given exclusive access to pre-order the FUJIFILM instax Mini Evo Cinema and FUJIFILM instax Mini Link+, reflecting strong enthusiasm for FUJIFILM’s continued innovation in hybrid instant photography.
Through “In Our Film+ Era,” FUJIFILM Philippines reaffirmed its commitment to evolving photography, not just as a way to capture moments, but as a way to preserve, experience, and share them in their most meaningful form.
Start collecting memories with the instax mini EVO Cinema™, available at FUJIFILM authorized dealers nationwide for PHP 22,599, along with the instax mini Link+ is also available for PHP 8,999.
For more updates and information on FUJIFILM instax Mini Evo Cinema and FUJIFILM instax Mini Link+, you may visit: instax FUJIFILM, FUJIFILM Philippines, and follow Team Instax on their official Facebook and Instagram accounts.
