This summer, Sony gives you the opportunity to reignite your passions capture the moments that matter most. See the world with a new set of lenses with the new α6300 camera. The brand new α6300 is a testament to Sony’s commitment to strengthening the passions and developing the skills of today’s aspiring photographers. To launch the α6300, Sony Philippines has partnered with today’s hottest photographers such as Charisma Lico, Jelito de Leon, Sheng Gonzales, and Kimi Juan. This new breed of ambassadors will be conducting a series of workshops to aspiring photographers their tips and tricks while demonstrating the prowess of the α6300.
The brand new α6300 boasts of its unrivalled 4D FOCUS system that can lock focus on a subject in as little as 0.05 seconds, the world’s fastest AF acquisition time1. Additionally, the α6300 has an incredible 425 phase detection AF points that are densely positioned over the entire image area – the world’s highest number of AF points on any interchangeable lens camera2, and can shoot images at up to 11 frames per second with continuous autofocus and exposure TRACKING.
“We hope to continue to inspire photographers to pursue their passion and develop their skills with this new addition to the mirrorless camera line-up,” says Nobuyoshi Otake, President, Sony Philippines. “No matter what your subject or passion, we can assure that your photo finishes in style thanks to α6300’s autofocus and exposure tracking. We’re welcoming Filipinos to capture the best of their summer with the latest photography device perfect for any travel.”
The impressive new mirrorless model has the ability to support full live-view continuous shooting on the Tru-Finder™ or LCD screen at up to 8 frames per second, ultimately producing a real-time shooting experience that combines all the benefits of an electronic viewfinder with the immediacy of a through-the-lens optical viewfinder.
Unrivalled AF Performance
Building upon the acclaimed 4D FOCUS performance of the α6000 model, Sony’s new α6300 utilizes a Fast Hybrid AF system that combines high-speed phase detection AF with extremely accurate contrast AF and allows it to capture and lock on to moving subjects in as little as 0.05 seconds1. The camera’s High-density Tracking AF technology positions 425 phase detection AF points over nearly the entire field of view, allowing it to accurately focus throughout a wide area – even on small, fast objects that other cameras would fail to recognize.
The α6300 debuts a new high-density tracking AF technology that significantly improves subject detection and tracking performance. This new technology can quickly activate a large number of AF points surrounding a subject – approximately 7.5 times more density than the α6000 – and intelligently adjust them in accordance with the subject’s motion. This is a particularly powerful feature when used with high-speed 11 fps continuous shooting or the new 8 fps continuous live-view mode, which provides 100% accurate framing for fast moving subjects on the LCD screen or viewfinder.
Other enhancements to the α6300 include silent shooting functionality, the ability to use AF in focus magnifier mode, expanded flexible spot AF, Eye AF in AF-C mode and more.
Powerful 24.2 MP Exmor CMOS Sensor and BIONZ X Processor
In order to maximize efficiency and overall camera performance, the α6300 features a new 24.2 MP sensor that is an ideal match for its BIONZ X image processing engine.
The new image sensor employs copper wiring in its structure, which improves light collection efficiency and significantly accelerates readout speed. The BIONZ X processor features an upgraded image processing algorithm designed to maximize the sensor’s overall capabilities.
Ultimate 4K Resolution and Other Professional Video Capabilities
In another first for non-full-frame Sony interchangeable lens cameras, the new α6300 offers internal 4K movie recording in Super 35mm format. When shooting in 4K, the camera uses full pixel readout without pixel binning to collect 20 megapixels of information – approximately 2.4x (6K equivalent) as many pixels as 4K UHD and then oversamples the information to produce high quality footage with exceptional detail and depth.
Design-wise, the new α6300 camera features an extremely solid feel in hand thanks to its robust, magnesium alloy design. The camera adds a digital level gauge as well as upgraded dust and moisture resistance , a reinforced lens mount structure and a new shutter release button and mode dial with improved operability and grip.
The α6300 comes with kit lens (16-50mm) and is priced at Php 64,999 and Php 56,999 for body only. It will be available in Sony Centres and all authorized Sony dealers nationwide middle of April 2016.
Stay up to date with the latest Sony news by logging on to www.sony.com.ph. For more news from Sony Philippines and their digital imaging ambassadors, “Like” the official Sony Philippines Facebook page (facebook.com/SonyPhilippines) and follow them on Twitter (@SonyPHinc) and Instagram (@SonyPHInc).
