SM opens Director’s Club Cinema at Conrad Hotel


SM launches the first intimate and hotel-based cinema with La-Z-Boy seats and a promise to deliver a unique food experience served at the comfort of your own theatre seat.


SM invites you to indulge in a relaxed movie experience at your very own high-end private theatre. Sink into your personal and plush La-Z-Boy recliner and treat your palate to an exciting array of food choices—to be ordered by just a push of a button— all while watching the movie of your choice. The Director’s Club Cinema in S Maison is your luxe escape into a world where you are the movie star.


The Director’s Club Cinema was created to service the latest addition to the Hilton properties, the Conrad Hotel, which is situated atop the new and superior retail complex, S Maison.  The cinema will have 3 theatres in totality, with a capacity of only 40 seats per theatre. The Director’s Club Cinema in S Maison houses La-Z-Boy Power Recline XR+ seats which boasts of its rocker recliner, power headrest and lumbar, promising customized comfort and effortless reclining at varied angles, all through a simple click of the control.


As each film room is purposefully created to be intimate in number and size, each seat assures the best angle for movie watching. To compliment your top-of-the-line movie experience, each patron is  served a complimentary bowl of freshly popped popcorn upon arrival.


Being the first hotel-based movie theatre, SM paves the way in innovating the cinema industry and increasing the various movie-watching options of the Filipino patron. Beginning with the standard SM Cinema, the brand expanded to IMAX, which promises the most immersive movie experience, XD:4D Cinema which brings your favourite film to life through its intense motion seats, Blink Cinema stand-alone theatres for the benefit of residents in far-flung provincial areas, and the large screen format cinema that boasts of the brightest lights on screen, bringing the most immense movie quality right in the comfort of your theatre seat. This year, SM Cinema completes its selection of premium movie watching options by positioning the first high-end hotel-based theatre at the heart of Hotel Conrad’s home, the S Maison.


Dive into the lush movie lifestyle at the Director’s Club Cinema in S Maison, opening in May. For more information, visit, like SM Cinema on twitter @SM_Cinema, or follow SM Cinema at

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Eli has 26 years of extensive IT sales expertise in Data, voice and network security and integrating them is his masterpiece. Photography and writing is his passion. Growing up as a kid, his father taught him to use the steel bodied Pentax and Hanimex 135mm film and single-direction flash, Polaroid cameras, and before going digital, he used mini DV tape with his Canon videocam. He now shoots with his Canon EOS 30D. Photography and blogging is a powerful mixture for him.

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