Shopee celebrity club launched with Avel Bacudio by Matteo Guideicelli fashion show

The leading e-commerce platform in Southeast Asia and Taiwan, is the first e-commerce platform in the Philippines to onboard a series of official celebrities on the platform with the launch of the Shopee Celebrity Club. Shopee users can now easily access a curated collection of products by their favorite celebrities including brand ambassador Anne Curtis, Avel Bacudio, Matteo Guidicelli, Vice Ganda, Kris Aquino, and many more.

Designer Avel Bacudio, Shopee Philippines Director Jane Lim and Matteo Guidecelli (model, actor, singer)

To mark the launch of Shopee Celebrity Squad, they will be offering exclusive deals and discounts across all celebrity stores from July 4 to 7. As a special treat, Shopee in collaboration with Grab Express, will also offer same-day delivery to all celebrity stores for free!

“Our users form the core of all our strategies, and the launch of Shopee Celebrity Club represents our commitment to always find new ways to reach out to and engage them, says Jane Lim, Shopee Philippines Director. We know Filipinos adore their homegrown celebrities, and we began to notice a rising demand for their products. Hence, we decided to introduce a dedicated in-app space featuring a variety of celebrity brands to allow shoppers to easily access products sold by their favorite celebrities. We are proud to be the first e-commerce to officially launch such an initiative in the Philippines and look forward to even more exciting celebrity collaborations to come.”

The grand launch of Shopee Celebrity Club will feature exclusive offers, including a 20% storewide discount on selected celebrity shops  from July 4 to 7. Celebrities featured in the debut of Shopee Celebrity Club include:

  • Shopee Philippines’ first-ever brand ambassador Anne Curtis, with her cosmetics line, BLK Cosmetics
  • Comedian and TV host, Vice Ganda, with his brand Vice Cosmetics
  • Actress, producer, and host, Kris Aquino, with her famous collaboration Kris x Ever Bilena featuring lipsticks and brow products
  • Filipino broadcast journalist, Korina Sanchez, with her skincare line K Everyday Beauty
  • Much-loved actress, Karel Marquez, who will be releasing her first cosmetics line, Kspark Beauty Cosmetics, exclusively on Shopee
  • Best-selling authors Charo Santos, Alex Gonzaga, Ramon Bautista, Richard Poon, and Maricar Reyes from ABS-CBN Publishing, each with their own novels

 

“We are so thrilled to debut Avel x Matteo, a collection of limited edition ripped jeans exclusively on Shopee. Our goal was to make designer jeans accessible to a broader market. We are able to do that with our partnership with Shopee. It enables us to reach a wide network of customers  in the Philippines,” said Avel Bacudio.

“Avel x Matteo’s concept is about quality of life and finding a good balance between work and friends. I am excited to be part of the Shopee Celebrity Club, and also, to be working with the leading e-commerce platform in the Philippines. After a year of planning and creating, I’m  finally able to share these ripped, stretch and lightweight jeans with everyone. This is my first time venturing into the fashion industry- collaborating with Avel and launching exclusively in Shopee make it extra special for me, ” said Matteo Guidicelli.

To add to the excitement, the kick off of Shopee Celebrity Club also featured the launch of the highly anticipated apparel label Avel x Matteo by internationally renowned Filipino designer Avel Bacudio and actor Matteo Guidicelli. The denim brand was exclusively available on Shopee from July 4. Matteo had a mini-concert during the said event and present were some of his friends and also her celebrity singer mentor girlfriend Sarah Geronimo.

Beyond providing users with access to products by their favorite celebrities, users can also look forward to exclusive campaigns and events presented in collaboration with these celebrities, including giveaways and celebrity appearances on Shopee’s Facebook live sessions. Stay tuned on Shopee’s Facebook page for a one-on-one Facebook live session with Korina Sanchez, Matteo Guidicelli and Enchong Dee for more details on their products.

Don’t miss the chance to shop from your favorite celebrities on Shopee. For more information about Shopee Celebrity Club, visit https://shopee.ph/ShopeeCelebrityClub

Download the Shopee app for free on App Store or Google Play Store. Start Shopee-ing!