Intramuros launches “Experience Philippines” Augmented Reality app

Department of Tourism It's more fun in the Philippines

Tourists and culture buffs can now immerse themselves in the past of Intramuros via their mobile phones. Experience Philippines, an augmented reality application available on iOs and Android, houses a treasure chest of visuals and information about the famed walled city of Manila. This innovative tourism application is a joint project of the Department of Tourism (DOT) and iACADEMY, a school in Makati that offers specialized courses on computing, business, and design. To download the free app, simply key in “Experience Philippines” on Google Play or the App Store.


It's More Fun in the Philippines
Intramuros launches “Experience Philippines” Augmented Reality app


The AR feature currently works only on the DOT logo and certain sites in Intramuros. These include the Gallery of Presidents, the Fort Santiago Gate, the Ayuntamiento, the Manila Cathedral, San Agustin Church, and the Churches of our Lady of Lourdes, of San Ignacio, of San Francisco, and of Recollects. To activate, simply tap on the “ARTech” button and point at the tourist site.

“With the Experience Philippines app, tourists can relive the past of Intramuros city with just a tap on their mobile phone screens,” says DOT Secretary Bernadette Romulo-Puyat.

“We hope to be able to expand this cutting-edge technology to other tourist sites around the country with the help of iACADEMY,” adds the DOT chief. Tourist sites that the DOT is eyeing for AR development include the Banaue Rice Terraces, Corregidor, Mt. Samat, Puerto Princesa, Pampanga and Mt. Pinatubo.


It's more fun in the Philippines
Intramuros launches “Experience Philippines” Augmented Reality app


Intramuros Administration Administrator Atty. Guiller B. Asido believes the app will help attract more visitors to the city. “Culture buffs will enjoy Intramuros more with this app as they will be able to see how Fort Santiago and other historical sites looked like before,” says Atty. Asido.


It's more fun in the Philipppines
Intramuros launches “Experience Philippines” Augmented Reality app


iACADEMY meantime says technology can be used to promote sustainable tourism. “We saw the opportunity to give back and share our expertise on tech and design to provide cutting edge materials that can help boost our tourism efforts,” says iACADEMY Chief Operating Officer Raquel Wong. “Production of short films and augmented reality content to showcase the Philippines not only makes it more accessible and experiential but it’s also sustainable because it doesn’t require mass print production,” adds Wong.

The Experience Philippines app also serves as a compact version of the, which allows tourists to learn and explore their dream travel destinations online.

How to get to Intramuros

If you are a commuter, a local or foreign tourist, you may take the Light Rail Transit and use the IkotMNL app. From the nearest station which United Nations, you may walk to Luneta Park and take a kalesa ride.


Eli has 28 years of extensive IT sales expertise in Data, voice and network security and integrating them is his masterpiece. Photography and writing is his passion. Growing up as a kid, his father taught him to use the steel bodied Pentax and Hanimex 135mm film and single-direction flash, Polaroid cameras, and before going digital, he used mini DV tape with his Canon videocam. He now shoots with his Canon EOS 30D. Photography and blogging is a powerful mixture for him.

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