Cebuana Lhuillier Insurance Brokers has once again proven that big impact can come from bold ideas, celebrating a triumphant win at the prestigious Stevie International Business Awards (IBA) with two Bronze honors for its groundbreaking “Buwis Buhay” campaign—just part of the company’s impressive haul of 8 Gold, 5 Silver, and 7 Bronze awards this year. Transforming a simple ₱50 insurance product into a must-have for everyday Filipinos, the campaign captured hearts and minds through relatable storytelling, sharp safety education, and a viral appeal that turned affordability into a movement for protection.
“We are thrilled and humbled by this double Bronze recognition from the Stevie® International Business Awards,” shared Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier. “‘Buwis Buhay’ is more than just an insurance promotion—it’s our commitment to protect every Filipino, especially those who live on the edge. We’ve demonstrated that even a small investment such as P50, can deliver real security and comfort. I’m immensely proud of our team for crafting a campaign that connects, resonates, and makes protection accessible to all.”
This innovative campaign centered on the powerful concept: ₱50 may be small, but peace of mind is priceless. Through everyday narratives and emotionally resonant storytelling, Buwis Buhay made life-saving protection both tangible and top of mind. This dual win at the Stevie International Business Awards not only underscores the campaign’s creative brilliance but also its effectiveness in turning affordability into awareness—and awareness into action.
With this global recognition, Cebuana Lhuillier Insurance Brokers reinforces that impactful marketing doesn’t require extravagant budgets—it needs heart, creativity, and purpose. Buwis Buhay’s success sets a new benchmark and serves as a rallying cry: when you make security simple, meaningful, and relatable, you don’t just reach audiences—you inspire change.
