TCL Electronics, the Philippines’ #1 Panel TV brand and a global leader in both television and air conditioning technology, has officially marked a milestone partnership with Automatic Centre, the nation’s pioneer in appliance and electronics retail. This collaboration was celebrated with a grand in-store event held last March 25, at the Sheridan Mandaluyong branch, bridging TCL’s world-class smart technology with Automatic Centre’s storied 70-year legacy of retail excellence. As a trusted household name, Automatic Centre continues to be the premier destination for Filipinos seeking the latest in home innovation and consumer electronics.
TCL CEO Peter Chen said, “Joining forces with Automatic Centre is a milestone moment for TCL Philippines. We have immense respect for their 70-year standing as a pillar of the local appliance industry. Our goal is to infuse our latest technological breakthroughs in their Sheridan branch, and we couldn’t be more excited to embark on this journey of innovation together.”
With this collaboration, Automatic Centre is thrilled to introduce this transformation at its Sheridan branch, marking just the beginning of even more exciting developments ahead.
“This partnership marks a transformative chapter for Automatic Centre Sheridan, and we are thrilled to usher in this new era of innovation. This debut is merely the first step in a larger vision; it is the beginning of a series of exciting milestones designed to redefine the appliance shopping experience for our loyal customers,” Pearl Perlada, Automatic Centre Marketing Head, expressed.
A New Era of Smart Living for Mandaluyong Residents
The atmosphere at Automatic Centre Sheridan was nothing short of electric as TCL Philippines finally made its official debut. What began as a highly anticipated partnership culminated in an all-out celebration, with the launch day drawing a crowd eager to witness the partnership of global tech innovation and a Filipino retail icon.
Guests at the TCL x Automatic Centre debut were treated to a high-tech welcome that showcased the future of smart living. The highlight of the day was a partnership ceremony attended by the visionaries behind both brands. Present to witness this new chapter were TCL Sales Director Cyd Montebon, Display & Trade Promotion Supervisor Rexel Abeleda, Brand Manager Joseph Cernitchez, Retail Manager Jay-R Calubaquib, and Sales Manager Jean Ann Barra, together with the executive team from Automatic Centre, led by AVP for Financing Ragny Sacdalan, Merchandising Head Cheng Del Mundo, Marketing Head Pearl Parlada, and Branch Control Manager Cha Tayag.
To bring the partnership to life, guests were treated to a guided tour that showcased the full spectrum of TCL’s home solutions. Automatic Centre’s Marketing Head Pearl Perlada led the walkthrough, offering an insider’s look at how the brand’s latest innovations are designed to elevate daily living. Every stop along the display highlighted a unique blend of style and efficiency, proving that TCL is truly at the forefront of the modern Filipino home.
The celebration just got bigger! To mark their official arrival at Automatic Centre, TCL is launching a massive, limited-time sale you won’t want to miss. From March 25 to April 5, head to your nearest Automatic Centre to score huge savings on TCL’s #1 TVs, energy-efficient Air Conditioners, and smart home appliances. It’s the perfect time to upgrade your lifestyle with global tech at a discounted cost. Here are the following promos:
- 50-inch 4K QLED Google TV P7K at PHP16,798 (from P27,993)
- 17.8 Cu.ft, side-by-side, no frost inverter refrigerator at PHP 26,698 (from P59,998) (with free blender)
- 7.5 kg. Top Load Washing Machine at PHP 8,498 (from P12,993) (with blender)
- 10.5/7kg combo washer and dryer inverter washing machine at PHP29,398 (from P42,993) (with free blender and mini ref)
- 1.5 HP Inverter, Gold Fins, Fast Cooling Window Air Conditioner at PHP18,998 ( from P29,498)
- 1 HP Inverter, Full DC, Low Noise Split Type Air Conditioner at PHP 24,993 (from P34,493)
TCL Retail Manager Jay R. Calubaquib concluded, “We are committed to introducing even greater technological innovations to the floors of Automatic Centre, ensuring our customers have access to the future of smart living. This launch is only the beginning; we have an exciting roadmap of developments in the coming days, so we invite everyone to stay tuned.”
