Getting a loan just got easier for hardworking Filipinos. Country Funders Finance Corporation (CFFC), a leading name in inclusive finance under the Ropali Group, has officially launched Easylend, the company’s product brand that highlights how the company’s fast, simple, and accessible services,empower everyday commuters, entrepreneurial riders, small- and medium-scale entrepreneurs, and agribusiness operators nationwide.
With approvals in as fast as 1 to 2 hours for motorcycle loans, and 48 hours for business and agricultural loans,, Easylend requires only one valid ID and sufficient proof of income, eliminating the typical barriers that many first-time borrowers face. Flexible loan terms cover motorcycles, agricultural needs, and business expansion, giving sari-sari store owners, agri-preneurs, delivery riders, TNVS drivers, trucking and logistics business operators and other traders the financial support they need to grow and sustain their businesses.
Since its inception in 2018, CFFC has served over 200,000 borrowers and partnered with 300+ dealerships and retail locations nationwide. Internal data shows that 97% of Easylend borrowers are first-time loan applicants, and 68% have no prior credit history, underscoring its role in bringing unbanked and underserved individuals into the formal financial system.
“With Easylend, we’re not just providing loans. We’re giving Filipinos the financial push to grow their livelihood and support their families,” said Ana Alingog-Lazzari, CEO of CFFC. “A well-timed loan can transform a small business, and Easylend makes that process fast, fair, and simple. Our goal is to empower everyday entrepreneurs and commuters to focus on running their business and growing their opportunities, without navigating complicated loan processes.”
The launch is backed by strong capital support. This includes a ₱2.28 billion funding provision along with USD 5 million term loan facility from Singapore-based impact investor Saison Investment Management, all secured within the first half of 2025.These fuel Easylend’s nationwide rollout across Luzon, Visayas, and Mindanao.
The Easylend launch also highlights CFFC’s focus on faster loan application, approval, and management with digitalized processing, working in tandem with the organization’s commitment to provide personalized service to its clients.
With MSMEs making up 99.6% of registered businesses in the Philippines, based on the 2023 List of Establishments from the Philippine Statistics Authority (PSA) and the Department of Trade and Industry (DTI), Easylend aims to remove barriers to financing and equip more entrepreneurs with the resources they need to thrive. Anchoring the campaign is the tagline: “Easy na yan, with Easylend,” reflecting its commitment to quick, straightforward lending experiences that empower Filipinos to grow their businesses and improve their families’ livelihoods.
Filipinos looking to grow their business with Easylend can learn more at www.countryfunders.com
