Cebuana Lhuillier Gold Bar took the spotlight at the 31st National Retail Conference and Expo (NRCE) 2025, where it championed gold as a stable, practical, and accessible investment for Filipino businesses and institutions. Held at the SMX Convention Center, the event gathered leading retailers, entrepreneurs, and industry leaders from across the country.
“Our goal is to make this trusted investment more accessible to Filipinos by expanding partnerships that bring gold closer to everyday consumers,” said Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier. “Gold remains one of the most secure and enduring assets, and we believe it should be within reach of every Filipino.”
The Cebuana Lhuillier booth—recognized as one of the event’s Best Booths—drew enthusiastic crowds, with one lucky attendee winning a 1-gram 18K Cebuana Lhuillier Gold Bar through an exclusive on-site raffle. More than a product showcase, the brand used the event to highlight gold’s role as a meaningful tool for corporate gifting, employee rewards, and institutional recognition.
With over 3 million grams of gold sold, Cebuana Lhuillier Gold Bar is among the fastest-growing investment products in the country. Its participation in NRCE 2025 reflects the brand’s push to expand its distribution network by forging partnerships across retail, banking, and lifestyle sectors—empowering more organizations to integrate gold into their engagement strategies.
As gold continues to symbolize trust, value, and achievement, Cebuana Lhuillier Gold Bar positions itself as a strategic partner for businesses looking to elevate recognition programs with a reward that lasts a lifetime.
