PLDT Smart Communications Facebook ties up with LGUs

Partnership with LGUs pursue content strateg and digital empowerment

PLDT and Smart Communications, through their Better Today program, have collaborated with the Sangguniang Kabataan of General Santos (GenSan) City, holding the second run of the “Create, Communicate, Connect” workshop on content creation and digital empowerment. 


Participants came from five barangays, including Calumpang, Sinawal, Fatima, Lagao, and Baluan. The first run of the workshop took place in March 2021 where GenSan youth leaders learned about Communication Planning. 


This is part of the companies’ month-long celebration of Safer Internet Day. 


PLDT Smart Communications
Mental Health PH Co-founder and Executive Director Roy Dahildahil shares the 3s Framework of Self-Society-System to the youth participants of the Sangguniang Kabataan of General Santos City to help them create their own mental health advocacy content plan


The speakers included Roy Dahildahil, Co-founder and Executive Director of #MentalHealthPH; Ali Sangalang, Creative Director of Linya-Linya; Stephen Ong from Facebook’s Digital TAYO Empowerment Program; YouTube Vlogger Joshua Pantonial; and Eli Mendoza and Alex Banawa from Smart Communications.


PLDT Smart Communications
PLDT Smart Communications Facebook ties up with LGUs



Dahildahil shared their key organization pillars anchored on the ‘3S’ approach of Self-Society-System. He also shared some campaigns of #MentalHealthPH, including #UsapTayo, which is a Twitter conversation aimed to break the stigma on mental illness by creating conversations on mental health awareness in the digital space. 


PLDT Smart Communications
PLDT Smart Communications Facebook ties up with LGUs


Meanwhile, Sangalang shared the importance of creating content that will serve as a powerful tool in inspiring the youth to take action towards passionate and positive change. Sangalang urged the participants to create content that is authentic and rooted in their own principles and beliefs.


“Be an impact creator in this world full of content creators. Be responsible content creators. When you come up with something, have some foresight. Give it depth, Ask yourself, ‘How will this impact my community? Will this make my community better?’,” Sangalang said. 


PLDT Smart Communications
The workshop participants come from five barangays in General Santos City, including Calumpang, Sinawal, Lagao, Baluan, and Fatima


Ong strengthened the idea of inclusivity when it comes to creating content by focusing on ways to promote campaigns, which celebrates the local culture and language. Ong also reminded the participants to use hashtags that are appropriate for campaigns to generate more engagements and traction. 


Encouraging participants to create purposeful and impactful design for digital implementations, Mendoza and Banawa also shared practical tips on graphic design, strategic scheduling of content, and multi-verification and securing social media accounts. 


Better Today is a key part of PLDT and Smart Communications’ continuing commitment to help the Philippines contribute to the United Nations Sustainable Development Goals (UNSDG), particularly UNSDG #3 that stands for good health and well-being, and UNSDG #16 that stands against abuse, violence, and exploitation of children. 


For collaborations and conversations on wellness, safe spaces, and changemaking in the digital space, follow @BetterTodayPH on Facebook, Instagram, Twitter, YouTube. 


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Eli has 28 years of extensive IT sales expertise in Data, voice and network security and integrating them is his masterpiece. Photography and writing is his passion. Growing up as a kid, his father taught him to use the steel bodied Pentax and Hanimex 135mm film and single-direction flash, Polaroid cameras, and before going digital, he used mini DV tape with his Canon videocam. He now shoots with his Canon EOS 30D. Photography and blogging is a powerful mixture for him.

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