PLDT Free Bee launched video campaign to help OFWs celebrate graduation

The video entitled, “Liwanag ng Tagumpay” features snippets of OFW families celebrating graduation

PLDT’s Free Bee launched its latest video campaign to help OFWs celebrate graduation. The advertising-based voice over Internet app lets users call loved ones in the Philippines for free. Users will just have to watch a short video ad and they will have 2 minutes of call to the Philippines.

In a recent campaign, PLDT’s Free Bee helped OFWs connect easily to their loved ones, especially during family milestones, such as celebrating graduation rites.

PLDT Free Bee
PDLT’s Free Bee launched its latest video campaign to help OFWs celebrate graduation.

For Josephine, a domestic helper in Hong Kong, PLDT Free Bee helped her witness her eldest son’s Marine Technology studies through the years. “Mixed emotions, excitement, and the feeling that so many years went by, and all the sacrifices I made are really worth it seeing my child wearing a toga, going up on the stage, and [receiving his] diploma,” she said when asked how she felt about it.

For Evangeline, who is based in Qatar, it is fulfilling for her to see her children finish their studies. She said that as a parent who is far from her children, it is moving to see that all of the family’s sacrifices are rewarded with the realization of their dreams for them.

The two modern-day heroes Josephine and Evangeline have been able to stay in touch with their children in the Philippines via ​the PLDT Free Bee mobile app.

“[It’s] beneficial and convenient. It helps keep distant family members together and helps me stay in touch with my family,” Josephine said.

Their stories are part of the reason why PGC-backed PLDT Free Bee continues to find ways to serve the Filipino community around the world. PGC is the international arm of the country’s largest integrated telco, PLDT.

In a statement, Albert V. Villa-Real, SVP and Chief Commercial Officer at PGC, shared that “Free Bee understands the lifestyle, the struggles, and the stories of our kababayans abroad…through this video campaign, we hope that we can inspire OFWs and their families, especially during graduation season, to continue to reach for their goals, knowing that we will continue to support them through reliable and affordable ways to stay connected with the people that motivate them the most.”

To watch PLDTs Free Bee “Liwanag ng Tagumpay” graduation video, click here.

Available in 180 countries, PLDT Free Bee helps OFWs call their loved ones through its award-winning mobile app, with or without the internet. It also allows them to conveniently top-up or send load to Smart, TNT, and Free Bee customers. The app also allows them to pay Philippine utility bills, and access other content, products, services, and offerings by partners. In 2020, PLDT Free Bee was recognized as the Most Innovative Customer Facing Solution by the Pacific Telecom Council.

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Duane Dizon

Duane Dizon is presently residing in Qatar as a business news writer for different newspapers in the country, as well as an online content contributor and a TV reporter for Manila-based Eagle News. His previous work with Manila Bulletin, the biggest and oldest newspaper in the Philippines, has helped hone his journalistic style, from writing lifestyle news, to presidential coverage, and the special op-ed weekly Philippine Panorama. He has contributed content for Smile, the in-flight magazine of Cebu Pacific Air, has been involved in speech writing, and in translating indie films. He is presently a contributor for eLifestyle Manila.
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