The Metrobank Foundation, Inc. (MBFI) took home four trophies at the recently concluded 58th Anvil Awards for its programs and tools that define outstanding public relations. The awards received at the Gabi ng Parangal last March 8, 2023 consisted of one (1) gold and three (3) silver Anvils.
Presented annually by the Public Relations Society of the Philippines (PRSP), the Anvil Awards is the symbol of excellence in public relations. With the theme “Isang Habi” or “One Weave,” PRSP awarded organizations that were able to weave work, imagination, and purpose into one.
Specifically, MBFI received a Gold Anvil for its 2021 annual report “Rekindling Hope” and another 3 Silver Anvils for the following: 2022 Metrobank Outstanding Filipinos; 2022 Metrobank Foundation Outstanding Filipinos Awarding Ceremony; and 2022 Metrobank Art & Design Excellence (MADE) Awarding Ceremony.
Gold Anvil for 2021 Annual Report “Rekindling Hope”
Winning a Gold Anvil under the PR Tools category, the 2021 Annual Report of MBFI “Rekindling Hope” honored the Filipinos’ unfailing instinct to persevere amid hardship, and served as an ode to the awe-inspiring power of community. Data showed that the publication reached 100% of its target audiences, increased readers’ trust and confidence in the organization, and inspired people with its message of hope. Annually, MBFI consolidates its operational achievements and financial standing in a comprehensive report. Through this annual publication, MBFI complies with regulatory requirements and showcases its closely held values: integrity, accountability, transparency, professionalism, and fairness.
Twin Silver Anvils for 2022 Metrobank Foundation Outstanding Filipinos
MBFI’s flagship program in recognizing Outstanding Filipinos was awarded with 2 Silver Anvils for its 2022 edition of the search, under the PR Program on a Sustained Basis and PR Tool Special Events categories, respectively.
Considered as one of the most prestigious career-service awards in the Philippines, the Metrobank Foundation Outstanding Filipinos recognizes exemplary servants in the academe, military, and police sectors. Since 1985, the recognition program has awarded 695 Outstanding Filipinos—376 teachers, 166 soldiers and 153 police officers—for going above and beyond the call of duty as public servants.
In 2022, amid a gradual return to normalcy, MBFI successfully shifted to a hybrid implementation cycle maximizing available online platforms for the search and information campaigns to reach beyond its usual audiences, while also ensuring the return of face-to-face judging and recognition ceremonies befitting the awardees’ achievements. Its success reinforced the Award’s prestige and provided a platform to highlight the work and contribution of each awardee, expand the reach of their advocacies, and leverage networks to gather greater traction and support in the public and private spheres.
The 10 awardees were conferred through a ceremony that blended traditional and modern technology. For the first time, the conferment ceremony was held in a hybrid format, comprising a face-to-face program and a livestream. Thousands of people watched the ceremony, and many of them expressed appreciation for what they found to be a fitting and inspiring tribute to exemplary public servants.
Silver Anvil for MADE 2022 Awarding Ceremony
On the other hand, MBFI’s pioneering recognition program for visual artists also bagged the Silver Anvil under the PR Tool Special Events category.
The 2022 edition of the MADE competition relied heavily on the role of digital media. The highlight of the awarding ceremony was a 59-minute video streamed online that not just springboarded artists to prominence, but also concretized art that transcends space. The Awarding Ceremony was designed to make it more relevant to various audiences–young artists, creative professionals, and art enthusiasts.
MBFI has been winning the Anvil awards since 1985. To date, it has won 99 Anvil awards for its various public relations programs and tools, gaining the record as the first corporate foundation to win a back-to-back Grand Anvil (Metrobank Foundation Search for Outstanding Teachers in 2010 and National Teachers’ Month Campaign in 2011) and 2 Platinum Anvils (“Launching Dreams:” The Metrobank Foundation, Inc. 35th anniversary Celebration in 2015 and “Empowering Filipinos, Building the Nation” 2014 Metrobank Foundation Annual Report in 2016) in the history of the award-giving body.
MBFI has also earned three Hall of Fame Awards for its programs, the Metrobank Art & Design Excellence or MADE (2016), the Metrobank-MTAP-DepEd Math Challenge (2018), and the National Teachers’ Month (2020). It was also hailed as Company of the Year during the 51st Anvil Awards in 2016.