The National Basketball Association (NBA) today released a sticker pack on the leading global communications app LINE, featuring 40 NBA legends for users to personalize their LINE conversations. The NBA’s official account on LINE – available in English, Chinese, Hindi, Indonesian, Japanese, and Spanish – reaches more than 3.8 million followers globally.
The NBA is accessible on LINE through a range of devices including mobile, tablets and PCs. By following the NBA on LINE, fans can receive real-time news updates, information on local NBA events, off-court happenings and more. The NBA became the first major U.S. professional sports league to launch an official account on the messaging application LINE in February 2015.
Since its launch in 2011, LINE has grown into a global service used in 230 countries and regions, ranking first in the free app category in 71 countries. LINE offers free one-to-one and group messaging, as well as the ability to make free domestic and international voice and video calls. Apart from its messenger app that is used to send popular virtual stickers such as colorful emoticons, the company offers a wide range of non-messaging services ranging from games to photo sharing apps.
“Friend” the NBA’s official account on LINE by adding @nba_global or by scanning the QR code and download the Legends sticker pack from the LINE sticker shop. Follow the NBA on Facebook at www.facebook.com/nba and Twitter at www.twitter.com/nba for all the latest news and updates. For all things NBA, visit www.nba.com.