Hitachi Home Appliances relaunched in the Philippines

Beko Philippines is excited to announce that it will now oversee the distribution and after-sales services for Hitachi branded home appliances in the Philippine market. Beko Philippines will directly coordinate with Arçelik Hitachi Home Appliances, a joint venture between Arçelik and Hitachi Global Life Solutions, Inc., established in July 2021, responsible for manufacturing, selling, and servicing Hitachi branded home appliances worldwide (excluding Japan). This transition aims to ensure uninterrupted supply and enhanced services of Hitachi branded Home Appliances products for customers in the Philippines. 

“We are thrilled to announce that our company has been selected as the new distributor for Hitachi branded home appliances in the Philippines. Our team is committed to upholding the high standards for our premium range, and to further enhancing the availability and accessibility of products to customers,” said Gurhan Gunal, Beko Philippines Country Director.


Hitachi Home Appliances relaunched in the Philippines
Hitachi Home Appliances relaunched in the Philippines


Delivering High-Quality Life solutions for Filipino Consumers

With a renewed focus on enhancing the lives of Filipino consumers through cutting-edge technology and unparalleled convenience, Hitachi invites households across the nation to discover the “Art of Ease”. This philosophy brings together comfort, convenience, and quality, where each product is a piece in the mosaic of a comfortable, efficient, and enjoyable lifestyle.

The relaunch of Hitachi Home Appliances in the Philippines marks a significant milestone in the brand’s commitment to delivering exceptional quality and performance to its customers. Each Hitachi Home appliance is a result of blending traditional Japanese attention to detail and unwavering commitment to excellence. By blending technology and lifestyle seamlessly, Hitachi offers products tailored to meet diverse needs and bring practicality and harmony to every Filipino home.

Currently, Hitachi Refrigerators are already available in the Philippines and set to release new home appliance lineups in the coming months, all to carry the same prowess, innovation, and excellence that the brand is known for to meet the diverse needs of the consumers. 

For more information about Hitachi Home Appliances, visit and follow @hitachihomeappliancesphilippines on Facebook and Instagram.


Eli has 28 years of extensive IT sales expertise in Data, voice and network security and integrating them is his masterpiece. Photography and writing is his passion. Growing up as a kid, his father taught him to use the steel bodied Pentax and Hanimex 135mm film and single-direction flash, Polaroid cameras, and before going digital, he used mini DV tape with his Canon videocam. He now shoots with his Canon EOS 30D. Photography and blogging is a powerful mixture for him.

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