ePLDT, the ICT arm of PLDT Enterprise, is the first in the Philippines to launch and offer Salesforce Commerce Cloud which is a cloud-based ecommerce solution that simplifies personalized shipping experience for businesses and their end customers.
Salesforce Commerce Cloud will enable businesses to adopt a unified, intelligent digital commerce experience – both online and in the store. The said ecommerce platform simplifies the way brands create, launch and maintain multiple sites by using a single system to manage all customer engagement channels.
Jovy Hernandez, ePLDT President & CEO and SVP & Head for PLDT and Smart Enterprise Business Groups, says that “Our commitment is to continuously support businesses of all sizes by enabling them with the latest technologies. We are glad to offer this newest cloud commerce platform in the country. This will allow businesses to use a one-stop ecommerce solution and free businesses from the demands of managing various digital channels.”
ePLDT supports complete customer journey across Salesforce CRM service functionality and complementary enterprise applications. By connecting Salesforce Commerce Cloud with other Salesforce clouds, businesses can power the entire customer lifecycle — from awareness and acquisition, to purchase and fulfillment, to advocacy and retention.
As ePLDT strives to provide a differentiated customer experience, its operations team completed specialized trainings and certifications on Salesforce B2C Commerce Cloud to strengthen the group’s competency in providing the service.
In December 2020, PLDT and Smart Communications launched Animo Smart Online Store with De La Salle Philippines (DLSP), which benefits over 80,000 students of De La Salle across the country. Through Salesforce B2C Commerce Cloud, the required provisions for e-commerce is being serviced to the DLSP community.
ePLDT, along with the entire PLDT Enterprise group, aims to continuously build industry and domain expertise through innovations and strategic partnerships such as this one with Salesforce.