LifestyleNews

BlackBerry releases its flagship product PRIV, first model running in Android OS

If you can’t beat them, join! BlackBerry reveals its very first BlackBerry PRIV that runs securely on Android OS. After years of wishlist by BlackBerry addict users to have Android on their phones, your wish is my command. It is done!

 

As they announced last Thursday in a media briefing, BlackBerry gives the best of both worlds, BlackBerry, world known leader in delivering privacy and security embraces  to the largest app ecosystem, Google’s Android OS.  Combining the best of BlackBerry’s productivity, security and privacy features with the wide world of Google Play store apps, PRIV is the epitome of form and function.

PRIV Delivers the Best of BlackBerry Privacy and Productivity to the Largest App Ecosystem by embracing Google Android with full Android experience access to Google Play Store
PRIV Delivers the Best of BlackBerry Privacy and Productivity to the Largest App Ecosystem by embracing Google Android with full Android experience access to Google Play Store

What’s new with the BlackBerry PRIV?

It has been engineered with the world’s finest technology and packaged in an ultra-thin device – including a dual-curved screen, touch and physical keyboards, state-of-the-art 18MP camera, and long-lasting battery – with unique tools that allow users to manage and control their privacy. A New Standard for Security and Privacy PRIV was designed with security at its core, building on BlackBerry’s legacy of security and keeping private its customers’ data.

 

What makes BlackBerry secured?

BlackBerry introduces its exclusive  Advanced Privacy Controls with DTEK. This BlackBerry app for Android monitors and reports on application access to the microphone, camera, location and personal information, enabling users to be confident that their personal data is being kept private. Users can know at a glance when their privacy could be at risk so they can take action to improve it.

 BlackBerry’s hardware root of trust, a unique manufacturing process, injects cryptographic keys into the device hardware, providing a secure foundation for the entire platform. Verified Boot and Secure Bootchain: Keys have been embedded to verify every layer of the device from hardware to OS to applications in order to make sure they haven’t been tampered with.

Additionally, thousands of modifications were made to harden the Linux kernel with numerous patches and configuration changes to improve security. It fully supported on BlackBerry’s EMM Solution: PRIV can be integrated with our leading EMM solution, BES 12, which offers cross-platform management of PRIV and other devices; providing a full end to end security solution and secure collaboration applications for business users like Secusuite for secure voice and WatchDox for secure file sharing. A New Standard for the Slider Form Factor As part of BlackBerry’s cross-platform strategy to provide a greater choice of secure solutions to its customers, users will see a seamless merging of key BlackBerry 10 productivity features like the BlackBerry Hub and BlackBerry Calendar into PRIV.

PRIV Delivers the Best of BlackBerry Privacy and Productivity to the Largest App Ecosystem by embracing Google Android with full Android experience access to Google Play Store
PRIV Delivers the Best of BlackBerry Privacy and Productivity to the Largest App Ecosystem by embracing Google Android with full Android experience access to Google Play Store

Tough and Beautiful Screen – A stunning 5.4-inch immersive dual-curve OLED display offers plenty of room to work or play with rich colors, deep black levels and less power consumption. At a resolution of 2560×1440, it sports an incredible pixel density of 540 PPI – 4x the amount of pixels of a standard HDTV. Along the screen’s curved edge is the Productivity Tab that provides an “at a glance” view of the most pertinent info from BlackBerry Hub, Calendar, Task, and Contacts. Get a Full-day Battery Life – PRIV has a 3410 mAh battery with enough power to work up to 22.5 straight hours of mixed usage*.

PRIV Delivers the Best of BlackBerry Privacy and Productivity to the Largest App Ecosystem by embracing Google Android with full Android experience access to Google Play Store
PRIV Delivers the Best of BlackBerry Privacy and Productivity to the Largest App Ecosystem by embracing Google Android with full Android experience access to Google Play Store

 

What is the camera of the BlackBerry PRIV?

With the State-of-the-Art Camera – Engineered to deliver professional looking photos with minimal effort, an 18MP front camera, certified by Schneider-Kreuznach, integrates technologies commonly found in DSLR cameras. Rear camera is a 2MP.

 

BlackBerry PRIV processor, storage and capacity

Power at your fingertips,  PRIV uses the Qualcomm Snapdragon 808 processor, a premium-tier chipset designed to offer consumers a superior and compelling user experience along with peace of mind with Qualcomm SecureMSM technology and Qualcomm Snapdragon StudioAccess content protection. Plus, with 32 GB of onboard storage and support for micro SD cards up to 2TB, the new PRIV gives users the flexibility to add affordable and hot-swappable storage to download, install, capture and share as their needs evolve.

BlackBerry Natural Sound – PRIV comes with powerful speakers and a three-microphone system that delivers a high-quality listening experience. BlackBerry Natural Sound Technology is built in to adapt Wi-Fi and cellular call sound depending upon phone position and background noise, automatically adjusting volume so users don’t have to.

Android for Work – PRIV comes ready for work. Android for Work support allows for fast, simple and secure integration with the enterprise environment. Seamless integration with Google Play for Work enables easy access to IT-managed apps. While PRIV will provide a choice in operating system to new and existing customers, the company remains committed to the BlackBerry 10 operating system, and will continue to release platform updates focused on security and privacy enhancements.

 

How much is the BlackBerry PRIV? When is the BlackBerry PRIV available in the Philippines?

Availability and Pricing PRIV will be available at a suggested retail price of PHP 45,000 inclusive of local taxes.

 

When and where is the BlackBerry PRIV available in the Philippines?

It will be available from mid December of 2015 through BlackBerry’s exclusive partner in the Philippines, MemoXpress. Details of MemoXpressaffiliated retailers can be found at memoxpress.theshop.ph.

 

PRIV Delivers the Best of BlackBerry Privacy and Productivity to the Largest App Ecosystem by embracing Google Android with full Android experience access to Google Play Store
PRIV Delivers the Best of BlackBerry Privacy and Productivity to the Largest App Ecosystem by embracing Google Android with full Android experience access to Google Play Store

For more information on PRIV, go to www.BlackBerry.com/PRIV. Follow all updates to PRIV on the Inside BlackBerry blog.

* Based on mixed usage scenario. Many factors affect battery life, including network connectivity, application usage, feature configuration and battery age. Actual results may vary.

Tags
Show More

Eli

Eli has 22 years of extensive IT sales expertise in Data, voice and network security and integrating them is his masterpiece. Photography and writing is his passion. Growing up as a kid, his father taught him to use the steel bodied Pentax and Hanimex 135mm film and single-direction flash, Polaroid cameras, and before going digital, he used mini DV tape with his Canon videocam. He now shoots with his Canon EOS 30D. Photography and blogging is a powerful mixture for him.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Back to top button
Close