(From left to right: Retail Head Meng Melgar, Councilor Eliza Huergula Llovit, President Adrian Lim, Councilor Jose Angelo Corretes, VP for Business Development Marky Del Mundo, Brand Marketing Manager Paula Dizon, and SM DAET Representatives)

Camarines Norte, Philippines (September 30, 2022) – Just in time for the upcoming Holiday season, one of the leading local appliance brands, XTREME Appliances, opened its first-ever concept store inside SM Malls yesterday, September 30, 2022. 

The Grand Opening was led by XTREME Appliances’ President Mr. Adrian Lim, Vice President for Business Development Mr. Mark Del Mundo, Retail Head Mr. Romeo Melgar, and Brand Marketing Manager Ms. Paula Katrina Dizon, together with Daet Municipal Councilor Eliza Llovit and Councilor Jose Angelo Corretes, and with the regional media in attendance. They were also joined by SM Daet Assistant Mall Manager Ms. Rachel Odda with the Leasing Manager Grace Dynne Isidro. 

The newest concept store, located on the 2nd level of SM Daet, will serve customers in the whole province of Camarines Norte, especially in the nearby municipalities of San Vicente, San Lorenzo Ruiz, Vinzons, Talisay, Basud, and Mercedes. It will carry the brand’s full line-up of products from entertainment, cooling, and home-kitchen appliances. 

“Every Filipino deserves a trusted appliance brand that is worth every peso. That’s why we at XTREME Appliances continuously expand in different parts of the country to make our products accessible to more Filipinos”, shares Mr. Lim. “We are very happy and excited with our partnership with SM, this only marks the start, we will open more concept stores in different SM Mall branches in the coming months”, he added.

What to expect

To celebrate the Grand Opening, XTREME Appliances offers exciting deals to Bicolanos. Starting September 30 until October 7, buyers of any participating products will get up to P8,700 worth of appliances as a freebie, plus a discount on selected items awaits. 

“We received a warm welcome from our fellow Bicolanos during our soft opening, that’s why we’d like to extend this exclusive deal as our way of saying thank you. Imagine buying only one (1) product but you will go home with an additional of at least two (2) to four (4) more appliances”, shares Ms. Dizon. 

XTREME Appliance owners and fans are encouraged to join the XTREME Appliances community page where members get to know more about the brand, interact with other members, and receive exclusive promos/discounts. Users can share their experiences and tips.

As of September 2022, XTREME Appliances has over sixty concept stores nationwide.