After a landmark run at the Stevies, Globees, and the Asia CEO Awards, Cebuana Lhuillier has once again proven its mettle — this time dominating the 2025 PANAta Awards. In a fiercely competitive year, the brand was honored with two of the most coveted accolades: People’s Choice Favorite Brand and Brand Building Team of the Year (Integrated Marketing & Communications Group). These wins not only reflect the company’s deep rapport with the public but also reaffirm its leadership in strategic, purpose-driven marketing.
“We are deeply honored to receive the People’s Choice Favorite Brand award, together with six other major recognitions at the 2025 PANAta Awards. These honors are a testament to the unwavering trust of our clients nationwide and the dedication of every Ka-Cebuana who brings our mission to life. Each campaign we deliver is built with purpose—to uplift, support, and empower Filipinos—and it is truly meaningful to see that commitment celebrated on such a prestigious stage,” said Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier.
“Every award we earned affirms the impact and intention behind our campaigns—from Pasasalamat to Money Guro, Iponventure, and our Gold Bar initiatives. These wins reflect the power of insight-driven storytelling and purposeful engagement. Being named Brand Building Team of the Year is especially meaningful, as it underscores the strength of collaboration, creativity, and strategic execution in delivering meaningful experiences for our customers,” added Mike Sena, First Vice President and Chief Marketing and Communications Officer of Cebuana Lhuillier.
Cebuana Lhuillier also earned multiple Bronze Awards for standout work across several marketing disciplines. Its Pasasalamat campaign illustrated excellence in on-ground activation, strengthening grassroots engagement in communities nationwide. Money Guro showcased the company’s leadership in financial literacy education through social media, delivering accessible and engaging content for varied audiences. The Iponventure initiative demonstrated strong corporate communication by inspiring financial resilience and long-term savings among Filipinos. Meanwhile, the Cebuana Lhuillier Gold Bar was recognized for its excellence in creating new markets and driving a successful product launch, reflecting the company’s ability to introduce innovative offerings while building meaningful consumer connections.
Cebuana Lhuillier’s strong performance at the 2025 PANAta Awards reinforces its standing as one of the country’s most trusted and influential brands. As it continues to expand its services and deepen its connection with millions of Filipinos, these recognitions highlight the company’s unwavering commitment to excellence, innovation, and genuine customer empowerment.
