Lynk & Co Philippines kicked off the inaugural Lynk Ups customer event at the Karrera Showroom in Alabang, bringing together current Lynk & Co owners, their guests, and members of the media for a unique experience that went beyond the traditional car showcase. The event was held last August 16, 2025, marking the start of a three-part series that will run throughout the rest of the year.
Unlike conventional auto events that focus solely on vehicles, Lynk Ups is a curated salon-style gathering that blends lifestyle talks, networking opportunities, and community-building moments.
Hosted by Justin Quirino, the program featured an engaging talk by entrepreneur RJ Ledesma titled “Driven to Lead: How Leadership, Lifestyle & Networking Fuel Growth,” which inspired conversations on how good leadership drives progress and how success is not only about performance but also about building meaningful connections.
On display at the showroom were the Lynk & Co 02 E-SUV and the Lynk & Co 08 EM-P, fresh from its debut at the newly opened North EDSA dealership. Guests also had the opportunity to enjoy test drives of the Lynk & Co 01, 02, 05, and 06, made available not only to attendees but also to walk-in cafe visitors eager to experience the vehicles firsthand.
To make the afternoon even more memorable, guests received premium, customized giveaways, with a choice of a passport holder, car key holder, or bag tag—all personalized with their names or initials.
“Lynk Ups is more than just an event, it’s a movement,” said Timothy Sytin, Brand Head and Sales Director of Lynk & Co Philippines. “We want our community to see that owning a Lynk & Co car means gaining access to a lifestyle of innovation, inclusivity, and shared experiences. This is just the beginning of a series of gatherings that redefine what it means to be part of the Lynk & Co family.”
The Alabang leg marks the first of three Lynk Ups events slated for 2025, with the next editions scheduled for September and October. Through these intimate gatherings, Lynk & Co continues to redefine how automotive brands connect with their communities by placing people and their stories at the center.
