Smart Communications Passion with Purpose campaign with BTS

‘Live Smarter, Live with  Purpose’ 2021 campaign with BTS


– To launch its biggest campaign to date, the Philippines’ leading telco brand  Smart teams up with Grammy-nominated music act BTS  

– BTS will star in Smart Prepaid’s “Live Smarter, Live with Purpose” campaign  in the Philippines 

Smart Communications, Inc. has signed  Grammy-nominated music act BTS to headline its banner ‘Live Smarter, Live with  Purpose’ 2021 campaign.  

As Smart’s newest ambassadors, BTS will appear in a world class ad campaign set  to release in the first quarter of 2021. The partnership intends to showcase BTS’  support of Smart’s goal to inspire the Filipino youth to live their lives with passion and  purpose. 

“Aside from their remarkable talent, BTS emerged as the biggest band in the world  because of their meaningful and uplifting music that brings hope and encouragement  to fans especially in the bleakest of times. It is therefore a big honor to welcome BTS  to the Smart family so we may inspire more Filipinos to find purpose in everything  they do and ultimately live Smarter for a Better World,” said Alfredo S. Panlilio, Smart  President and CEO. 


Smart Communications Passion with Purpose campaign with BTS


Considered as the world’s biggest band, BTS has become a powerhouse in the  global pop scene with a legion of followers among the youth that cuts across  geographies and genres. The septet has been known for sending a timely message  of comfort and hope to fans everywhere through their music.

“Just like BTS who are able to inspire millions of young people all over the world  through their music, Smart Prepaid aims to bring about amazing experiences to the  Filipino youth through technology to make life easy, fast, and simple. This way, the  young generation are empowered to immerse in their interests and succeed with  their pursuits,” said Jane J. Basas, SVP and Consumer Wireless Business Head at  Smart. 

Stay tuned for the release of BTS’ “Live Smarter, Live with Purpose” campaign by  following Smart Communications on Instagram and Twitter (@livesmart), as well as  Facebook ( 

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Eli has 26 years of extensive IT sales expertise in Data, voice and network security and integrating them is his masterpiece. Photography and writing is his passion. Growing up as a kid, his father taught him to use the steel bodied Pentax and Hanimex 135mm film and single-direction flash, Polaroid cameras, and before going digital, he used mini DV tape with his Canon videocam. He now shoots with his Canon EOS 30D. Photography and blogging is a powerful mixture for him.
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