Voyager Innovations, Inc. (Voyager), the digital unit of Philippine Long Distance Telecommunications (PLDT) Group, today launched a groundbreaking platform that will allow brands and businesses to easily reach their customers nationwide through their mobile phones.
Dubbed SafeZone (www.safezone.ph), the service aims to bring businesses closer to customers by offering access to their mobile apps and sites for FREE, giving brands the opportunity to be ever-present in the lives of users through a device that they always carry with them wherever they go.
“SafeZone presents a real win-win scenario for businesses and consumers alike,” said Orlando B. Vea, President of Voyager. “By offering free access to businesses’ apps and sites, SafeZone enhances the value proposition of brands to their customers, so their users are better served and companies are more efficient. This platform will open the door so that more companies will be able to take advantage of this kind of powerful partnership.”
For its launch in the Philippines, SafeZone has partnered with the biggest names in local and global entertainment, online commerce, travel, transportation, and news, including the likes of Philippine Airlines, Bank of the Philippine Islands, Agoda, Inquirer, Skyscanner, ZALORA, Carmudi, Lamudi, SPINNR, GameX, Babble Messenger, Eat Bulaga, and Pinoy Hoops, among others.
Soon, other partners like the Philippine Star, InterAksyon, Yahoo! Celebrity, Takatack, Tripda, and foodpanda will be added to an ever-expanding list of services that users can access for free. Initially, free access to SafeZone partner apps and sites will be available to Smart subscribers in the country*.
In addition to all these services, users can also access their Facebook, Twitter, and Instagram feeds within SafeZone free of charge. All they have to do is link their social networking accounts through the SafeZone Social page in order to post, like, tweet, favorite, and comment on social media posts.
“With growing smartphone penetration in the Philippines, more users are now accessing online services via their mobile phones. This presents an opportunity for businesses to reach out to their customers wherever they are through their smartphones, and be closer to them than ever before,” said Benjie Fernandez, Chief Operating Officer of Voyager.
With smartphone penetration expected to reach 50% of the population by this year according to On Device Research, Fernandez said it is imperative for businesses to craft a mobile strategy that will bring them in the front and center of their customers’ everyday lives through their mobile devices.
More mobile services
With a platform like SafeZone allowing businesses to offer access to their mobile apps and sites for free, Fernandez said this could spur businesses to take full advantage of a more mobile-centric approach in reaching out to their customers.
“Through SafeZone, businesses can provide a mobile service that is convenient and easily accessible to users, and more importantly, it requires no cost on the part of their customers,” he added.
To get started with SafeZone, users only have to visit www.safezone.ph or download the mobile app in the Google Play Store to see a list of partner apps and sites that they can access without additional data charges.
Once in SafeZone, users will have to switch “Load Protect” ON to ensure that they do not get charged for accessing other mobile apps and sites that are not part of SafeZone.
When Load Protect is turned ON, users will not be charged the standard P5 for 15 minutes of usage when they access SafeZone’s partner apps and sites. When users proceed to a site that is not part of SafeZone, they will be redirected to a landing page where they have the option to continue surfing by subscribing to a data package.
To know more about SafeZone and the services it offers, simply visit www.safezone.ph or download the SafeZone app at the Google Play Store using your Smart mobile phone. Data charges may apply when accessing the website for the first time and for downloading the SafeZone app as well as the apps of partner brands.