Maya gets recognition globally as Philippines Best Digital Bank

Maya has pivoted from being a digital wallet, fintech unicorn maya to becoming the Philippines’ “Best Digital Bank” in just one year since its rebranding. This move earned a global praise from its game-changing innovations, world-class marketing, and exemplary workplace culture.

 

Bangko Sentral ng Pilipinas (BSP) has reported in September 2023 that Maya has commanded 57% of the total digital depositors, that clearly dominated the industry to a total of Three Million depositors giving this historical milestone for Maya  in 2023.

 

Maya is Philippines #1 digital bank
Maya gets recognition globally as Philippines Best Digital Bank

 

In the global landscape, Maya Digital Bank has been recognized for its unique approach that boldly tackles the prevalent challenges of cash dependency and low bank usage in the Philippines through a fresh, customer-centric approach.  Maya is also recognized for ingenuously blending payments and banking into one seamless digital experience giving its customers the flexibility and the security while doing everything at the palm of their hands, anytime, anywhere.

 

 “Our all-in-one digital banking platform is precisely what today’s Filipino consumers need, driving our vision for sustained, long-term growth.”  says Maya Group President Shailesh Baidwan.

 

Spearheading the Digital Banking Era  

Maya’s all-in-one model smartly utilizes customer data like payments transaction and app usage to widen and personalize services, such as credit options. 

This strategy has not gone unnoticed. Forbes has recognized Maya as one of the World’s Best Banks, a remarkable feat for the youngest and only digital bank from the Philippines to make the list. Additionally, Maya was named the Best Digital Bank in Southeast Asia and ranked among the global top 10 in the World Digital Bank Awards 2023.  

The bank has also garnered multiple accolades, including Best Digital Bank awards from the Retail Banking Awards, World’s Best Consumer Digital Bank Awards, and Future Digital Awards. It has also received recognition for its innovative payment solutions in the PAY360 Awards and numerous other regional and global platforms.  

 

Redefining Marketing in Banking  

Revolutionizing marketing in the financial sector, Maya has brought digital banking to the largely unbanked youth demographic with a dynamic rebranding that resonates with their language and aspiration.  

By creating a catchy music anthem, gamified promotions, and collaborations with celebrities like Liza Soberano and Shanti Dope, Maya has become more than a bank; it’s a lifestyle icon. These efforts have catapulted Maya to the top-rated local consumer finance app in major app stores.  

 

“Our vision is to transform the Filipino outlook on money. We see it as more than a mere necessity; it’s a path to financial freedom. Through our innovative campaigns and services, we are at the forefront of this significant shift in perspective.”  said Maya Chief Marketing Officer Pepe Torres.

 

Pepe Torres was named among Campaign Asia-Pacific’s 40 under 40 and also received the Orange Boomerang Digital Leaders Award. Under his leadership, Maya’s marketing ingenuity has been recognized with 46 awards and nominations from global and local competitions such as Effie Awards, Spikes Asia, PR Awards Asia, London International Awards, WARC, One Show, Cannes, YouTube Works Awards, Boomerang Awards, Kidlat Awards, and 56th Anvil Awards.    

 

Cultivating a Top Workplace Culture   

At its core, its innovative team fuels Maya’s rapid rise. LinkedIn recognized Maya as one of the 2023 Top 10 Companies in the Philippines for its creativity, teamwork, and innovation.   

 

“Our dynamic team is the driving force behind Maya’s innovative solutions, enabling us to attract and nurture the country’s brightest in fintech.” said Maya Chief People Group Officer Charee Lanza.

 

Maya is the #1 Fintech Ecosystem in the Philippines, with Maya, the #1 Digital Bank, and Maya Business, the #1 Omni-Channel Payment Processor. To learn more about Maya, check out maya.ph and mayabank.ph. Follow Maya at @mayaiseverything on Facebook, Instagram, YouTube, and TikTok and @mayaofficialph on Twitter.

Eli

Eli has 28 years of extensive IT sales expertise in Data, voice and network security and integrating them is his masterpiece. Photography and writing is his passion. Growing up as a kid, his father taught him to use the steel bodied Pentax and Hanimex 135mm film and single-direction flash, Polaroid cameras, and before going digital, he used mini DV tape with his Canon videocam. He now shoots with his Canon EOS 30D. Photography and blogging is a powerful mixture for him.

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