Haier joins outer space mission


Global technology leader Haier takes another giant leap for mankind by joining the Shenzhou XI launch this October. This is the company’s fourth time to join a space mission as part of research and development into aeronautic technology for commercial refrigerator applications.

“We are proud to be the only home appliance brand so far to ever reach space,” said Yutaka Itamochi, President and CEO of Haier Philippines. “Our company has gone a long way in terms of quality and innovation, and our technology is now making history thanks to space missions like Shenzhou XI.”

Haier joins outer space adventure
Haier joins outer space mission

Shenzhou XI is a two-manned mission that is scheduled to dock at Tiangong 2 space laboratory where astronauts will spend about a month to test systems and perform experiments. The mission is part of China’s efforts to establish a permanent manned space station by 2022. Tiangong 2 was only launched in September this year.


Appliance giant takes to outer space aboard Shenzhou XI mission
Appliance giant takes to outer space aboard Shenzhou XI mission

Since 2006, Haier has been involved in the development of spaceflight technologies including refrigeration and remote monitoring and control. November 2011 marked the company’s first success to join a launch with Shenzhou VIII, followed by another launch in June 2012 with Shenzhou IX where it was used to preserve medical reagents.

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