Globe Telecom celebrates Art Revolution with renovation of new Generation 3 Stores

Well-known Filipino artists top bill live art demos showcasing an exciting retail customers experience. Globe Telecom sets the bar high for store design and retail experience in the Philippines and in the world as it son unveils the new Generation 3 Stores. These reimagine the digital lilifestyles of Filipinos by focusing on that passion that matter most to them. To symbolize tjis lifestyle-store revolution, Globe is holding live painting to celebrate art and creativity. In the midst of these are seven of many local artists to watch. Here are why you should see their works at Globe Telecom’s Manila and CDO (Cagayan de Oro).

Leading the pack is Ross Capili, a seasoned artist who has worked with various media and evolving techniques over the decades. The multi-awarded artist is famed for mounting over 30 one-man art exhibits in Manila, Paris, and the USA, some of which while serving as art director at the advertising department of a local airline company. Capili is the 2001 Pamana ng Lahi Awardee in the USA, won the 2008 Gold Pacific Asia Tourism (PATA) awards and conferred the Ani ng Dangal Presidential Award in 2009.

Of photographers, George Tapan stands out with his stunning images of destinations around the world and in the Philippines. His photos showcasing the beauty of popular sites from Palawan to Banawe have appeared in the Department of Tourism’s recent campaigns. Tapan’s work has won two Gold Pacific Asia Tourism (PATA) awards, an ASEAN Tourism Association award, and first place 2011 National Geographic Photo Contest.

Designer, Journalist and TV Host Robert Alejandro takes multi-talented to a whole new level. The public has encountered Alejandro’s talent in one way or another may it be through consuming a tub of ice cream or while shopping at a popular retail store. As a designer, he has a solid portfolio that encompasses product, packaging, interior design, and architecture. He also photographs, paints, sketches, and does just about everything. His capacity to tread along multiple disciplines of art and design can be seen from his works for notable brands in the commercial space.

Considered Ross Capili’s protege, Rick Hernandez broke into the scene as a graphic artist for the former’s company. Under Capili, Hernandez was able to work with the country’s top artists including Bencab, Ramon Orlina, and Nap Jamir, among others. Hernandez shared that working with them inspired him to get beyond graphic design and pick-up a brush and paint. With Capili’s mentoring, Hernandez evolved his art which garnered numerous awards in various forms of media and represented the Philippines in exhibits outside of the country.

Artist, designer, and singer Feanne epitomizes passion and purpose. Feanne believes in contributing to the environment, community, and the society and this is often expressed in everything she does, from drawing to painting, graphic design to jewelry design, and singing to songwriting. Feanne enjoys working on projects that focus on sustainability and social responsibility and is passionate about Filipino products, healthy food, fair trade, responsible technology, and social justice.

Intially interested in becoming an Engineer, Jonathan Benitez left his course to pursue his passion for art after completing his first exhibit. The Puerto Princesa native is pure talent and resourcefulness, known for taking everyday objects and incorporating them in his creations to make up for lack of available materials. Benitez also takes topics such as economic turmoil, poverty, corruption, globalization, natural calamities, and environmental issues as inspiration for his work.

Truly a must see is the up and coming Rem San Pedro. While the youngest on this list, Rem San Pedro is hardly an amateur. He has participated in many exhibits since 2007 when he created a mural for Chinese artifacts at the Metropolitan Museum in Manila. His recent exhibits included Promised Land – a five-man show held at Galerie One Workshop. This year, San Pedro together with Hernandez will be part of the country’s delegation at Langkawi Art Biennale 2014 in Malaysia.

Globe Telecom collaborates with these artists by following them to take part in their biggest trail transformation yet. Globe has commissioned these artists to turn a number of their stores into live galleries that showcase murals and exhibiting the vision the brand has for its upcoming “Generation 3” stores. Its stores in SM North Edsa and Limketkai Mall are currently being renovated in time for the unveiling of its “Generation 3” stores that promise a unique retail experience for its customers.

Artworks have replaced the usual store board ups which continue to evolve with participating artists adding and drawing on the canvas each week. For weeks now, local artists have treated Globe customers, retail onlookers to live art performances at their stores in SM North Edsa in Manila, and Limketkai Mall in Cagayan de Oro. Art enthusiasts and followers on social media have been able to keep tabs through #gen3nextact on Twitter and photos uploaded on Facebook since the art event began last September 25.

Other artists that have taken part in the live art performances and contributed images included Buds Convocar, Franklin Cana Valencia, Celso Pepito, Joel Ferraris, Joe Datuin, Oscar Floreindo, Kurt Kamka, Paul Muchi Lao, Joan Honoridez, Simkin de Pio, Frances Abrigo, Jik Villanueva, Franklin Valencia, Merlito Gepte, Michelle Hollanes Lua, and Errol Balcos.

The Generation 3 stores are designed by Tim Kobe, founder and CEO of Eight, Inc., and the mind behind the iconic Apple store in New York. On the future Globe Stores, Kobe says, “Globe is transforming the customer experience in the Philippines and it will send shock waves for beyond.” The Generation 3 stores will house interactive lifestyle pillars, featuring a plethora of products within the interactive displays that make it more relevant for customers. The installations are designed to be reconfigurable, keeping the environment engaging and interesting – giving reasons for customers to keep coming back to the store.

To participate in the #Gen3NextAct follow us on Twitter or get updates on





Eli has 28 years of extensive IT sales expertise in Data, voice and network security and integrating them is his masterpiece. Photography and writing is his passion. Growing up as a kid, his father taught him to use the steel bodied Pentax and Hanimex 135mm film and single-direction flash, Polaroid cameras, and before going digital, he used mini DV tape with his Canon videocam. He now shoots with his Canon EOS 30D. Photography and blogging is a powerful mixture for him.

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