Tech Company Globe Telecom and Commercial Unit Globe Business set on stage Key Leaders in various fields and industry at the G Summit 2023 held at the Marriott Grand Ballroom. With its new theme “Re-evaluation Phase: Revisiting Business Practices,” Head of Globe Business KD Dizon, together with well-known writer known named by friends in the Marketing field the Father of Philippine Marketing no other than Mr Josiah Go, joining them in the panel was the Queen of Customer Experience (CX Meta) Blake Morgan, Globe Telecom Chief Marketing Officer Pia Gonzales-Colby, and Globe Business Head of Partner Ecosystem Francisco Caravall. The Master of Ceremonies was a fine gentleman extraordinaire RJ Ledesma.
Globe Business bullseyed on the event topics that premier thought leadership event designed to share cutting-edge best practices on digital transformation, guiding businesses towards sustainability and resilience.
As it is essential to adopt digital transformation beyond technology integration, G Summit 2023 sought to push Filipino businesses to break barriers, seize opportunities to incorporate the best ICT solutions that complement connectivity, embrace change, and forge ahead with resilience and sustainability at the core.
This year’s theme, Phase: Forward, is divided into distinct phases, each addressing a pivotal aspect of business evolution. KD Dizon, Head of Globe Business, kicked off the “Re-evaluation Phase: Revisiting Business Practices,” highlighting the importance of reviewing business practices essential for long-term success.
“This whole summit aims to encourage and enable enterprises and MSMEs in creating opportunities and overcoming barriers with the right digital solutions—a key element that Globe Business is more than ready to provide, as we’re committed to empowering businesses of all sizes and helping them achieve long-term success and sustainability,” Dizon said.
The “Revamp Phase: Agile Business Models Powered by Tech Innovations” was championed by bestselling author and entrepreneur Josiah Go, who was also the plenary’s first keynote speaker.
“In our collective journey to ‘Phase: Forward’, it’s imperative for businesses to harness the right technology and solutions that bolster the core functions of our organizations and future-proof our businesses to avoid strategic drift. True agility isn’t just about quick shifts. It’s about how businesses can be revamped, embracing innovation, and realizing the immense benefits that come from experimenting with innovative business models,” shared Go.
Customer experience futurist Blake Morgan helmed the “Refinement Phase: Grounding Decision-Making to be Customer-Focused.” Morgan, who delivered the second keynote address, is the author of two books on customer Experience, the latest of which is “The Customer Of The Future: 10 Guiding Principles For Winning Tomorrow’s Business.”
“It’s paramount that we consistently deliver enhanced and elevated customer experiences. So it is necessary to refine strategies and decision-making with our customers in mind. Leveraging the right data, understanding it, and acting upon it is fundamental in acquiring and retaining our valued customers,” said Morgan.
Meanwhile, through the “Resilient Phase: Transforming Brand Values for a Resilient Business,” Globe Chief Marketing Officer, Pia Gonzalez-Colby, summed up the plenary session on how businesses can adopt a long-term state of resilience by building a strong brand identity.
Aside from the plenary, the event also featured a CEO Breakfast that brought together top business leaders for a hearty discussion, sharing invaluable insights on navigating the landscape of accelerated digitalization.
The summit further enriched attendees’ experiences with breakout sessions in four tracks covering the latest in tech. The breakout sessions, which cover cloud-enabled network security, generative AI, data analytics, and digital-powered MSME growth, were expertly facilitated by the following sponsors: Platinum – Google; Gold – AWS, HPE-Aruba and, Huawei; Silver – Brave Connective, Fortinet and Yondu. Special thanks to Kital, Prosperna, and Yahshua.
G Summit was tailored for a diverse audience, from C-level executives, decision-makers, and digital transformation and operations leads to micro, small, and medium enterprises and marketing evangelists from various industries such as IT-BPM, Financial Services Industry (FSI), Supply Chain, Retail, and HoReCa.
In a dynamic landscape defined by volatility, uncertainty, complexity, and ambiguity, Globe Business is committed to empowering businesses through advanced ICT solutions such as cloud services, cybersecurity, digital solutions, and more. Beyond providing solutions, Globe Business is also a dedicated enterprise and MSME partner, steering them towards an agile and resilient future.
For more information about Globe Business and the solutions it offers, please visit globe.com.ph/business.html.