CX or Customer Experience is the key for continuous and longer relations with Enterprises and MSMEs. GCash for Business goes beyond payments, focuses on customer centric solutions for Philippine CX. GCash keeps revolutionizing as it needs to adopt to the fast paced, changing demands that are unique to every customer or business.
It is inevitable that Customer Experience is a whole new level required by every business. If you are not digitally transformed, there will be a delay in your response required by your customers. Customers are the fuel to businesses, it keeps you on your feet and gives the growth and vis-a-vis the success of any company in any industry.
The numbers are in and it’s undeniable as a a study from PwC shoes that customers are willing to pay additional premium of 16% for a top of the line service of any brand or product they really love and want. Another set of customers around 32% of which will do a repeat even if they have a bad experience. Loyal Customers are 5x more likely to do another purchase of a product or service and forget the mistake, 7x more likely to try another product, 4x likely to refer the brand or company to friends, based on a research from the Temkin Group.
The ultimate goal of Gcash for Business is the empowerment of local businesses to achieve commercial success, as shown during the “Experience Easy” Business Summit to provide Philippine companies of all sizes with much-needed solutions to an increasingly demanding local market.
“Customers have their own point of view of what they expect from brands they interact with, and they’re not shy about letting everyone know. This forces businesses to face two realities: they can learn directly from their customers what they need, but they can also be immediately called out for unfavorable service,” said Kate Cruz, Head of B2B Marketing. “As a finance super app with millions of users, GCash is uniquely positioned to know exactly what Filipinos want to help businesses create enjoyable and relevant experiences for their customers at every touchpoint.”
Experience Easy with GCash for Business
Digital Transformation for Businesses since 70% of internet traffic is made with the use of mobile phones during peak hours 8am to 8pm, Monday to Friday. Thus, any business who is not in the internet, may lose a lot more business than those who are already digitally transformed. The adoption for online delivery, from the pandemic has totally changed the way we order our food, clothes and even reserve for a venue or do online shopping. That is why the projection of increased business online is perceived and the cost of not being virtually present, is a fraction to having an overwhelming customer experience.
GCash for Business has been in the forefront of companies to help them engage to multiple customers effectively, and address critical challenges converting even small businesses from person to person, to person to merchant, capitalizing on the directives of the Department of Trade and Industry, and the Bangko Sentral ng Pilipinas, optimizing the use of QR Ph.
- Experience Easy and Preferred Payments
The Philippines is already considered as one of the largest and quickly expanding eCommerce markets in the world, and the fight for market share in this space will only get tougher. As a consumption-driven market, Filipinos are also motivated to purchase more when there are less barriers to deal with.
With GCash for Business, companies can give their customers a seamless experience with every transaction for an already captured market of over millions of users. Merchant transactions can be conveniently and quickly done online via Webpay, or in-store via Scan-to-Pay, allowing customers to pay however and whenever they want.
To also avoid long queues, Scan to Order was also recently introduced wherein customers can now order directly on the GCash app. They can easily skip the queue, order and pay directly on the app and go straight to the store for pick up – improving the overall shopping experience.
- Experience Easy and Relevant Advertisements
With customer loyalty becoming more elusive than ever, personalization has become a key strategy for all businesses. Customers have high expectations from businesses to know their interests by offering relevant recommendations and targeted promotions.
With GCash for Business Ad Solutions, companies can easily create tailor-fit and timely messaging based on customer behavior. They also have easy access to promo solutions that include affinity targeting, geo-targeted ads, and hyper-AI ads to reach exactly who they want to reach when they need to be reached.
- Experience Easy and Flexible Installment Options
Every transaction and every sale is valuable in a highly competitive environment, and it’s up to each merchant to help customers on a tighter budget make the purchase. When customers deal with less financial burden every time they buy, businesses can convert more visits to sales while giving customers freedom to manage their transactions in the easiest way possible.
For eligible GCash users, businesses can offer different flexible payment plans and options via GGives, the easy-to-pay installment plan, or GCredit, an extended credit line. Whether online or in-store, merchants can take advantage of lending solutions fit for their business model and their customers.
- Experience Easy and Efficient Disbursements
Good customer experience should be carried end-to-end, which happens beyond the point where customers receive their products or services. While businesses tend to focus on putting their offers on the market, customers continue to expect positive engagement long after the transaction is completed.
GCash for Business Funds Disbursement Solutions gives businesses the flexibility to complete online or offline transactions in various ways. This also eliminates the hassle and associated risks of cash handling especially when it comes to large payments. Coupled with upgraded incentives such as customizable vouchers or even the availability of a GCash Card, businesses can easily facilitate convenient and rewarding experiences for end customers throughout their entire purchase journey.
“There are many ways to engage a customer – the trick is knowing how to do it right,” said Luigi Reyes, VP for Commercial Sales and Operations. “Although there are many technologies available, we focus on providing our clients and partners with the essential elements that customers value the most – speed, convenience, and personalization. With GCash for Business, both businesses and their customers can benefit from an easy-to-use platform that streamlines transactions and enhances their overall experience.”
Companies have the opportunity to engage and retain their customer base by fulfilling their demands. With the increasing popularity of digital payments and online transactions, enterprises in the Philippines can now offer easy and flexible payment options and rewards, both online and offline, to millions of Filipinos through GCash for Business.
