News Summary:
• People want to interact online, anytime and from anywhere leading to rise of megatrends of cloud, mobile, social, and big data.
• 78% believe CXOs see IT as strategic business driver, more than ever before.
• Respondents in Philippinesare deploying cloud, mobile, social and big data technologies toautomate processes (51%), enhance customer experience (45%) and deliver savings and finding efficiencies (44%).
• Despite this, only 76% of respondents believe IT has the skills to achieve business priorities.
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Full Story:
EMC®Corporation today released the findings of a survey that askedIT decision makers in Philippinesfor their perspective on IT’s role as an enabler of business change during theshift towards the mega trends of cloud, mobile, social and Big Data. The impact of the megatrends has fundamentally changed the expectations of consumers and end-users who increasingly want to interact online, anytime and from anywhere, making IT more strategically important than ever before. IT has been focused on creating efficiencies and driving down cost. But the EMC Forum Survey reveals that in Philippines, IT is now viewed as a strategic enabler to grow business and better connect with customers. The top three areas where these trends will have an impact are in:improving customer experience (51%), management of mission-critical business operations (41%) and building new products and services (38%).
Organizations are increasingly moving to the cloud, with 67% now agreeing that combining public and private cloud can improve security and agility. However, barriers will need to be overcome to achieve full potential.
IT is a Business Enabler
• 78%of respondents in Philippinesreport that their CXOs consider IT as a strategic lever to grow the business, now more than ever before
• The top three business priorities when implementing new technologies in organizations from Philippinesare: automating processes (51%), enhancing customer experience (45%) and delivering savings and finding efficiencies (44%).
• 73% of respondents in Philippines agree that their organization sees the increasing role of automation– such as software defined storage – as critical to business growth.
Taking advantage of the Mega Trends
• 64% of respondents in Philippinesexpect next-generation technologies such as mobile, social, cloud and big data to give their organization a competitive advantage
• Over the next year, the top areas where respondents expect to see an influence from these megatrends are: improving customer experience (51%), management of mission-critical business operations (41%) and building new products and services (38%)
• As businesses operate increasingly online today, 67% of respondents identified a need for joint public and private cloud services – hybrid cloud – as a means for greater agility and security
Future of IT
• Only 76% of respondents in Philippinesbelievetheir organization has the right level of skills and knowledge to complete business priorities successfully.
• Almost 1 in 2 (46%) believe that getting I.T. staff trained to keep pace with the implications of technology megatrends will be a challenge for their organization over the next few years
• Although 78% of companies see IT as a business enabler, the majority of companies (72%)believethat spending for technology was outside of IT’s control – indicating there is still work for IT to do in gaining trust from decision makers
• 70% believe that the model IT department of the future will act as the in-house provider of on-demand services including platform-as-a-service and public and private cloud
EMC Quotes
Jeremy Burton, President, Products and Marketing, EMCCorporation
“Consumer expectations have undergone a radical shift. Consumers now expect to interact not only with each other, but with a multitude of organizations online, via mobile and at the speed of now. To remain relevant and competitive, businesses across every industry are reinventing their business models to handle extraordinary levels of consumer access, interaction and scale. For that reason, IT finds itself back in the driver’s seat, morphing from cost cutter to a true catalyst for change through the use of hybrid cloud and related technologies.”
Ronnie Latinazo, Managing Director, EMC Corporation Philippines
“The growth of the mobile workforce and increasing ICT demand from the small and medium enterprises (SMEs) in the Philippines has led to an increase in IT adoption in businesses in the Philippines. More companies realise that IT is a key strategic enabler for business growth and are open to embracing next generation technologies – including hybrid cloud solutions, to develop new and effective ways to reach consumers and enhance customer service standards to stay competitive and achieve greater efficiency and agility.”
Survey Methodology
Collected during a non-mandatory questionnaire after completion of registration for the EMC Forum event held in Manila, Philippines, this research polled a total of235 business and IT management and executives, technical architects, data scientists and storage/infrastructure managers from a range of Filipino businesses.
About EMC Forums
Between July and November 2014, more than 50 EMC Forum events will take place globally.
Visit http://www.emc.com/campaign/global/forum2014/survey.htmfor a closer look at survey results by country as they become available. The series will conclude with an announcement of the global results in December.
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