On the back of its successful retail transformation in 2014, Globe Telecom has redefined the Philippine retail platform with its world-class GEN3 format. The GEN3 store format allows Globe customers to experience and discover technology beyond postpaid plans and smartphones through various immersive digital lifestyle zones.
This time, Globe finally opens its world-class flagship retail hub, The ICONIC. Still following the GEN3 aesthetic and design, the ICONIC store delivers an even more exceptional retail space – innovative, dynamic, and interactive.
Designed by Tim Kobe of Eight Inc., the same designer of the Globe GEN3 stores as well as the acclaimed Apple store in New York, the ICONIC store rises as one of the most recognizable architectural design located at the Bonifacio Global City Central Square in Taguig. One of its most ambitious elements is the glass bridge that links two Globe stores on opposite ends.
“The opening of our GEN3 stores in 2014 set the tone on how customer experience in telco has evolved from purely transactional to more dynamic. GEN3 gave our customers a new way of discovering their digital lifestyle through our innovative services. With the opening of the ICONIC, we are thrilled to deliver a new world-class entertainment experience right at the heart of Bonifacio Global City that does not only bring up the ante in retail and entertainment, but also elevates the customer experience to a whole new level,” says Globe Retail Transformation and Stores Management Head Joe Caliro.
Apart from being a retail haven, the ICONIC also has its own Entertainment Zone that was the first to be completed in June 2016. It has since housed some of the company’s major events. The Entertainment Zone is designed for shows, concerts, and a variety of on-ground events and activities. It features massive LED screens and top-quality lights and sounds equipment for an outdoor entertainment experience at par with global standards. It also boasts a fully-functional Chroma key studio set-up that can be used by media partners, making the ICONIC store the first ever all-in-one retail and entertainment space in the world.
One of the Globe ICONIC’s biggest productions to date was the Philippine staging of the award winning Broadway musical Green Day’s American Idiot last June, through the partnership of Globe LIVE and 9Works Theatrical. Green Day’s American Idiot is a sung-through stage adaptation of punk rock band Green Day’s 2004 rock opera album American Idiot. The musical production has since been nominated in 10 categories for the 2016 Philstage Gawad Buhay midyear citations. Gawad Buhay is the only award giving body for the performing arts.
Its nominations include Outstanding Ensemble Performance for a Musical, Outstanding Stage Direction for a Musical, and Outstanding Musical Direction, among others.
Capping of 2016 is another big musical production that will bring the ICONIC entertainment zone to life – Menken & Ahrens’ A Christmas Carol The Musical. Set to be the new Christmas tradition for Filipinos, families will be able to relive the Christmas-themed play based on the book by Charles Dickens. The audience is in for a magical storytelling complete with a stellar cast and live orchestra.
For more details and updates follow Globe on its official social media channels, www.Facebook.com/GlobePH, and @enjoyGlobe on Twitter and Instagram.
