LEBRON 13 : Built for explosiveness

Designed to the specifications of four-time MVP, LeBron James
Designed to the specifications of four-time MVP, LeBron James

Nike Lebron 13

Kids from the LeBron James Family Foundation receive a surprise visit from James as they participate in a Nike design workshop
Kids from the LeBron James Family Foundation receive a surprise visit from James as they participate in a Nike design workshop

The NIKE LEBRON 13 combines lockdown fit and dynamic cushioning to match LeBron James’s power and speed.
Video: Highlighting the LEBRON 13 launch event

https://www.youtube.com/watch?v=t44UiTh57xA&authuser=0

The shoe’s top three performance features include:

1. Breathable, sock-like fir for flexibility and lockdown

Breathable mesh and a zoned Hyperposite upper create a custom fit.
Breathable mesh and a zoned Hyperposite upper create a custom fit.

The breathable mesh upper hugs the foot, while Flywire technology cables provide an adaptive, natural fit and excellent lockdown.

2. Hyperposite material provides zoned impact protection

Hyperposite on the upper adapts to the forceful torque exerted by James at top speed
Hyperposite on the upper adapts to the forceful torque exerted by James at top speed

Hyperposite on the midfoot and collar adapts to the forceful torque exerted by James at top speed. Wrapping the top of the foot, it also enhances durability and support while maintaining flexibility and providing protection. An asymmetrical lacing system finishes the upper and supplements lockdown and foot containment.

 

Hexagonal Nike Zoom Air units provide cushioning and comfort, mapped to key pressure points
Hexagonal Nike Zoom Air units provide cushioning and comfort, mapped to key pressure points

Since its debut on the basketball court in the Nike Air Go LWP in 1995, Zoom Air has provided superior cushioning and explosiveness for the movement and impact of the game. For an athlete like LeBron James, the journey up and down the court can equal 12 marathons over the course of a season. Superior cushioning and comfort are a must. The LEBRON 13 evolves the size and placement of the hexagonal Nike Zoom Air units that debuted in the LEBRON 12.

Outsole details nod to James's loyalty to home with 'Akronite' along with personal tributes like his December 1984 birth
Outsole details nod to James’s loyalty to home with ‘Akronite’ along with personal tributes like his December 1984 birth

Four Zoom Air units in the outsole provide maximum response and cushioning on impact. Two of the units are 13 millimeters thick – larger than those in the LEBRON 12 in total volume; one in the heel and one in the ball of the foot. Two additional hexagonal Nike Zoom units are placed in the forefoot at peak pressure points.

 

Invitation for all ages

Key performance innovation and signature details are brought to each model from crib bootie to adult sizing
Key performance innovation and signature details are brought to each model from crib bootie to adult sizing

The LEBRON 13 has also been engineered to address the specific needs of young athletes as they grow through infant, toddler, pre-school and grade school sizes for both on and off the basketball court. Each of the models features performance design unique to age range and physical development.

Hometown Inspiration

The LEBRON 13 Written in the Stars colorway honors James's journey to create his own destiny without relying on luck or circumstance
The LEBRON 13 Written in the Stars colorway honors James’s journey to create his own destiny without relying on luck or circumstance

The LEBRON 13 design inspiration reflects James’s hometown roots in Akron, Ohio. Unique elements to each colorway come to life in five locations on each shoe: tongue top, tongue embellishment, heel tab, Swoosh graphic and inside heel. Additional nods to James come through specific details in each colorway, including outsole elements and a LeBron logo on the toe and heel tab.

 

 

Kids from the LeBron James Family Foundation receive a surprise visit from James as they participate in a Nike design workshop
Kids from the LeBron James Family Foundation receive a surprise visit from James as they participate in a Nike design workshop

The LEBRON 13 Written in the Stars colorway is available October 1 in Greater China and globally on October 10, followed by the LEBRON 13 Away colorway denoting Cleveland’s season tipoff on the road in Chicago on October 27. The LEBRON 13 is available for NIKEiD customization on September 30.

The King Lebron James with his 13
The King Lebron James with his 13

 

Nike Lebron 13

 

 

Eli

Eli has 28 years of extensive IT sales expertise in Data, voice and network security and integrating them is his masterpiece. Photography and writing is his passion. Growing up as a kid, his father taught him to use the steel bodied Pentax and Hanimex 135mm film and single-direction flash, Polaroid cameras, and before going digital, he used mini DV tape with his Canon videocam. He now shoots with his Canon EOS 30D. Photography and blogging is a powerful mixture for him.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Back to top button