EMC Announces Products To Speed New Application for Hybrid Cloud



New EMC product releases help organizations “Redefine Possible” – reducing the cost of running application workloads while accelerating innovation through new application workloads.

• EMCXtremIO3.0 adds new inline data services, expands family and delivers unmatched TCO with a new XtremIOXpect More Program.

• New EMC VMAX3 redefines enterprise storage with the industry’s first open enterprise data service platform – 3X performance and a 50% reduction in TCO.

• EMC IsilonOneFSdelivers the industry’s first enterprise-grade scale-out Data Lakeand new platforms with 2X performance.
• Now available, EMC ViPR 2.0 and EMC ViPR SRM software-defined storage enable customers to build a modern storage infrastructure on commodity hardware.

• Breakthroughhyperscale cloud storage infrastructure – EMC Elastic Cloud Storage (ECS) Appliance – is now available. EMC has shipped the first ECS Appliance, a single system totaling three Petabytes, to The Vatican Library.

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EMC Full Story:
EMC Corporation (NYSE:EMC) today announced significant new product releases across its Flash, enterprise storage and Scale-Out NAS portfolios – collectively helping today’s IT organizations “Redefine Possible” and accelerate their journey to the hybrid cloud.
Over the last few years, organizations that have harnessed the megatrends of social, cloud, mobile and big data to build new applications have been able to transform their industries. The recipe for IT transformation is conceptually simple – invest in new applications by reducing investment in the existing application estate. However, the reality is that there is 29% annual data growth in existing application workloads, a continued 58% “drag” incurred by supporting infrastructure applications on business applications, and the ever escalating need for faster performance for specific application workloads.

Organizations that successfully reduce the cost of running their existing application estate can use these efficiencies to fund new application development – building a new generation of mobile and big data applications that will redefinetheir business. These architected applications need a way to bridge the management of both new and existing application workloads without creating further infrastructure silos. Today’s releases of EMC®XtremIO, EMC VMAX3, EMC Isilon®OneFS, and the availability of EMC ViPR® 2.0, ViPR SRM 3.5, and the EMC ECS™ Appliance address the issues and many more. These solutions help IT organization “Redefine Possible” as they accelerate their journey to the hybrid cloud.

New Product Highlights

• EMC announced XtremIO 3.0, offering a multitude of new features and configurations, ecosystem integrations, and business programs for EMC XtremIO all-flash arrays. Collectively, these offer more scale, more capabilities, and more support for consolidated, virtualized, and performance-hungry workloads.

• EMC announced the highly anticipated VMAX3 Family, which transforms VMAX® from enterprise storage to an enterprise data service platform. This fundamentally changes what has – until now – been possible with enterprise storageby bringing new levels of cloud-like agility, efficiency and control within the data center. The VMAX3 enterprise data service platform enables customers to regain control of where best to run specific workloads, within the data center or in the public cloud. VMAX3 is the foundation for hybrid cloud as IT looks to deliver Storage-as-a-Service

• EMC announced a major upgrade to EMC IsilonOneFS, new Isilon platforms and new solutions that reinforce the industry’s first enterprise-grade, scale-out Data Lake. The new products and capabilities, which include ongoing support for HDFS, help customers advance their ability to ingest, store, protect and manage massive amounts of unstructured data.

• EMC announced the availability of EMC ViPR 2.0 and EMC ViPR SRM 3.5, helping customers build a truly modern storage infrastructure on commodity platforms, while also making it easy to manage any storage infrastructure – from a cluster of two arrays to a truly hyperscale, multi-Petabyte environment.

• EMC announced that the EMC ECS Appliance, a breakthrough hyperscale storage infrastructure designed for the data center, is now generally available. The ECS Appliance, powered by ViPR 2.0, redefines storage economics and balances the benefits of the public cloud—cost, simplicity, scalability—with the security and control of the private cloud.EMC has shipped the first ECS Appliance, a single system totaling three Petabytes, to The Vatican Library. (Blog post.)
Executive Quote

David Goulden, CEO, EMC Information Infrastructure
“Organizations harnessing the four IT megatrends of social, cloud, mobile and big data to build new applications are redefining their industries. IT must drive costefficiencies to fund the new applications businesses are asking for. Although these new applications will be architected differently, they cannot become anotherIT silo. Today’s announcements deliver IT organizations with the ability to redefine possible, by dramatically reducing the TCO of existing application estates, and accelerating new application delivery on their journey to the hybrid cloud.”
Ronnie Latinazo, Managing Director, EMC Corporation Philippines

“Customers are dealing with the reality and challenges of managing a variety of workloads – while supporting new demands to build new applications, both on-premise and in the public cloud. There is no one-size-fits-all solution. Today’s new innovations from EMC deliver customers the foundation needed to manage existing and new application estates and accelerate their journey to the hybrid cloud.”



Eli has 28 years of extensive IT sales expertise in Data, voice and network security and integrating them is his masterpiece. Photography and writing is his passion. Growing up as a kid, his father taught him to use the steel bodied Pentax and Hanimex 135mm film and single-direction flash, Polaroid cameras, and before going digital, he used mini DV tape with his Canon videocam. He now shoots with his Canon EOS 30D. Photography and blogging is a powerful mixture for him.

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